This issue's ICE COOL THINKING with Skins sees Stuart Hale, team manager at Team Accelerate Adventure Racing making a judgement call as part of a support team during a big adventure race - a decision which was make or break on the day... 

Slazenger S1 sports drinks has made its biggest sponsorship deal to date following its announcement of a sponsorship deal with The Co-operative World Netball Series. Slazenger S1 will be the official sports drink at the event in October.

K-Swiss is expanding its expertise into running shoes, with the exceptionally light and aesthetically lovely Run One shoe as the base of the range. Mark Sheehan told SGB what makes their shoes stand out - and SGB is now a true believer...

Finding a boot which is aesthetically pleasing, yet functional can be an arduous task for any female outdoor enthusiast. Leading experts in outdoor footwear, Meindl, offer a range of outdoor boots created especially for female feet.

As described previously, 100% of funds raised from membership fees, and funding raised from other sources such as events at OutDoor and ispo are ploughed into grassroots conservation projects that have been nominated and then voted for, by the membership.

While it is clear that Nike is making the biggest reduction in staff numbers in company history, with approximately 1,750 people losing their jobs, the sportswear giant has not confirmed how its golf operations will be affected specifically.

PowaKaddy has extended its range of accessories for its new Freeway II electric trolley by offering golfers a holder designed specifically for the SkyCaddie GPS rangefinder.

Never Compromise is the American brand that's mantra is to ‘Never make excuses' and ‘Never stop pursuing perfection', and, more than likely, golfers will Never have seen see anything quite like their new NCX-Ray putters, which begin shipping on June 15.

The Concept is a 460cc square-headed ‘Forged Titanium Matrix' driver, which is designed with a view to increasing the MOI and therefore reducing twisting at impact with the ball. The men's model comes with a loft of 11° while the women's is 13°, and the driver is fitted with a regular flex, low-torque shaft. And no, we have not lost a digit from the recommended retail price, below.

If the official Benross jingle is ‘Bringing Performance Within Reach', the unofficial one seems to be What Economic Crisis? In these times of a market slowdown, it appears the brand just can't bring new product to market fast enough.

Benross claims it has come up with ‘Simply the best waterproof on the market under £130' in its XTEX suit. XTEX features welded zip seams and laser cut Velcro wrist adjusters, and the waterproof, stretch fabric comes with a two-year guarantee. Designed to be lightweight and quiet, the suit comes in six colour options for men and women and it will be available from August.

No set of clubs has been expertly fitted unless the clubs have the correct loft and, in particular, lie, for each golfer's particular swing mechanics.