Following extensive testing Nike’s new football makes its debut in the Premier League this month. The Nike Total 90 Tracer ball, developed together with the world’s premier footballers and teams, has been meticulously designed and engineered for unrivalled consistency, accuracy, touch and visual acuity, the company says. Following the Premier League, it will be played in Italy’s Serie A and Spain’s La Liga.

Racket Sports company, Prince has joined the STAG buying group as a new supplier. The company, which revolutionised the tennis market with its oversize racket, offers performance tennis, squash, badminton and racquetball products. Along with rackets and sports specific footwear, Prince has also recently re-launched its performance racket sports clothing ranges.

Taking its compression technology one step further, Skins has introduced a premium range using a ‘revolutionary’ measurement technique

The launch of Spearmark’s environmentally friendly EZ-Freeze Pure re-usable hydration bottles, combining patented freezer-stick technology with a water filtration system for chilled water on the go, has quickly caught the attention of retailers in the UK. Alex Bloom, commercial director at Spearmark talks to Yvonne Holberton about the benefits for sporting enthusiasts, retailers and the environment

Primal Lifestyle’s Matt Walden explains the intriguing logic behind minimalist footwear, for which demand is growing fast

Spearmark International, recently appointed as a licensee for the London 2012 Olympic Games, has launched its range of merchandise, due to hit the shelves at the end of the year.

Mizuno Ignitus demand outstrips supply

Following its World Cup success, sales of the Mizuno Ignitus boot have soared making it one of the most talked about boots of the tournament, the company says. According to Mizuno, the boot has sold 70,000 pairs in Japan alone since the start of the World Cup and demand is so high that many retailers have sold out and are unable to get additional stock.

www.mizuno.com