This year OutDoor stretches across across a total of 72,000 sq m, including 11 trade show halls and an open-air section: “OutDoor is the leading trade show in Europe for all outdoor sporting activities. We are seeing significant growth at all levels and are delighted with this development,” said Messe Friedrichshafen CEO Klaus Wellman.
International participation has reached record levels of nearly 80%, reflecting the importance of OutDoor as a leading trade show in the outdoor sector. Over 700 exhibitors from 40 countries are lined up to be there, with around 100 of the top industry brands presenting themselves almost exclusively in Friedrichshafen.
The early date and strong participation have motivated manufacturers to make their presentations in Friedrichshafen a top priority. The European Outdoor Group (EOG) will also be highlighting their “Association for Conservation” campaign.Virtually all EOG members will be represented at Lake Constance.
Outdoor Design Award
Registrations are now being accepted online for the second OutDoor INDUSTRY AWARD, which is conferred by the Messe Friedrichshafen and organised by iF Design. Industry manufacturers are required to make their entries for the categories clothing, shoes, packs/bags, mountaineering equipment, camping equipment, sleeping bags, water sports and accessories by 15 June 2007. This year, in addition to honouring the finalists in each category, the jury will again bestow gold, silver and bronze awards to the most innovative products in the competition. The prize winners will be announced at an awards ceremony on the Fashion Show Stage in the East Entrance Hall on July 19 at 5:30pm. All award winning products will be on display in a special presentation on the ground floor of Foyer West from July 19 to 22. Another highlight will be the selection of the “Outdoor Celebrity of the Year.” Last year a jury of top trade journalists declared Ivon Chouinard – owner and founder of Patagonia – “Outdoor Celebrity of the Year 2006” in recognition of his efforts to protect the environment. This year experts will again select an individual who has demonstrated a commitment to the outdoor scene.
The Next Generation
The outdoor industry is looking to the future and to its future customers. A special presentation and symposium on “The Next Generation”will inform professionals on new trends, such as “trail running”, “slacklining” and “bouldering”. In trail running, participants jog cross-country over hill and dale. “Slacklining” is a variation on tightrope walking that involves balancing on a nylon rope that is not held rigidly taut. “Bouldering” is an exciting climbing sport practiced at safe heights without ropes or harnesses on boulders, cliff walls and in climbing halls.
A special presentation for trade visitors will focus on important target groups; children and young people enjoy being outdoors as much as the well-funded “50- and-over” generation, which highly values functional clothing and top quality products. Today’s customers wear outdoor fabrics and shoes on urban shopping expeditions just as naturally as they do during sporting activities below 1000 metres.
Travel and accommodation
A service network has been created to assist exhibitors and trade visitors in making their travel and accommodation arrangements. Sandra Barkmann from the “OutDoor Reservation & Travel Service” can be contacted by telephone (+49 7541 300119) or email (Sandra.firstname.lastname@example.org). The service provides hotel bookings, and information on the shuttle bus services and alternative accommodation in the vicinity of the trade show venue. Peter Fischer from the Trade Show Travel agency (+49 7545 6661) offers guests affordable tickets for air, train and ferry services.
This year exhibitors, trade visitors and media representatives will be able to fly overnight directly at the trade show grounds – in Hymer City. Fifty fully equipped Hymer caravans await guests at Show Area P, East 2. These modern caravans sleep up to four people. Operating on a “first come first serve” basis, this new service has been extremely well received.
The top hits at the trade show – the fashion show, tent city, climbing wall and OutDoor party on Saturday 21 July – are important features for trade visitors. Climbing competitions such as the OutDoor Speed Cup in Hall B2 also make for exciting entertainment. This is where you will find all the suppliers of equipment for the classical alpine disciplines, such as mountaineering, climbing, ice climbing and expeditions. The central meeting place is an overhanging climbing wall on which exhibitors and trade visitors can test their skills. A bouldering wall has been set up in Hall A5. Competitions such as the High-Jump-contest, will take place there on Sunday 22 July at 12.00pm. If you head for the hills you will need a waterproof wall over your head: trade visitors to our Tent City have an overview of all the tents currently available on the market.More than 700 tents of all types and brands will be set up on display in halls A6, B4 and EO.
OutDoor Fashion Show will be held three times daily on the stage in the East Entrance Hall (EO) at 11.00 am, 2.00 pm and 4.00pm. Leading manufacturers in the outdoor sector will present their latest collections in a 30-minute show.
Messe Friedrichshafen is growing and expanding the trade show grounds even further. In future OutDoor exhibitors will enjoy more indoor exhibition space, together with more conference rooms and lounges. This new project will also greatly improve access on the eastern side of the exhibition facilities. These extensions to the trade show grounds will be ready for use for OutDoor 2009. Two additional show halls without supporting columns, a new conference centre at the East entrance and additional parking areas will all be constructed immediately adjacent to the show grounds. This project will create an additional 15,000 sq m of exhibition hall area.With a total of 85,000 sq m in 12-trade show halls, the international trade show centre at Lake Constance will take its place among the top 10 locations in Germany.
The OutDoor 2007 Trade Show is open to trade visitors only from Thursday to Sunday, 19 – 22 July (Thursday to Saturday from 9.00am to 6.00pm and on Sunday from 9.00am to 5.00pm). All important information regarding OutDoor 2007 is also available on the interne at www.european-outdoor.com.