Sporting Goods Business


For over 40 years, Sporting Goods Business, known as SGB, has been read by independent and multiple sports retail buyers.

Originally known as Harpers Sports and Leisure, and following its merger with Sports Trader and Sports Update, SGB became the only trade magazine for the sports buyer – providing informed and unbiased editorial, all housed in a high quality printed magazine. In 2016, it is available in several different traditional and electronic formats, and maintains a thriving social media presence.

With consumer confidence improving and the Rio Olympics in August, 2016 already looks set to be a great year for the sports trade. SGB will continue to provide informed and unbiased editorial for the sports buyer, with advice, news and up to the minute information on industry concepts, consumer trends and new products.

Bryony Andrews editor imageBryony Andrews, EDITOR

For editorial enquires please contact Bryony Andrews at bryony.andrews@datateam.co.uk // 01622 699159




Fully interactive digital issue

mar14-coverAlongside its traditional printed circulation, SGB is also available in a fully interactive digital format.

Our digital issue offers our readers a unique and flexible way of reading any of our issues whenever they want, wherever they want.

Click here to browse the digital issue


Guide to the Trade

guide14-coverProduced for over 40 years, our Guide to the Trade offers readers the definitive guide to who’s who in the Sports industry.

The Guide to the Trade is a fully interactive digital publication, complete with a search facility, and is supported across all SGB’s media channels.

Click here to browse the guide to the trade