Adlington becomes new face of Slazenger Swim

Olympic double-gold medallist Rebecca Adlington OBE has signed a five-year deal to become the new face of Slazenger Swim.

As well as becoming the brand’s newest ambassador, the role will see Adlington collaborate with Slazenger on a co-branded range of swimwear, expected to be released in the summer of 2016.

Adlington will work with the brand to create a pinnacle performance swim range, designed to complement Slazenger’s existing regular swim fitness range. The new range will be designed to suit all recreational swimmers, ranging from beginners right through to competitive club swimmers.

Slaz Swim Announcement 127 Low Res

Adlington, Britain’s most decorated swimmer, said, “I’m delighted to be working with an iconic British brand like Slazenger. Between us the future looks very exciting and it will start with designing my own swimwear range, an ambition I’ve been keen to fulfil for many years. This, combined with Slazenger’s dedication to get more people swimming, made this partnership a perfect fit.”

The Slazenger and Adlington co-branded range will feature the best fabric technology available, including breathable and fast-dry fabric that incorporates shape retention technology for maximum freedom of movement. As well as providing excellent UV protection (UPF 50+), the range will also be ultra-chlorine resistant and come in a variety of print designs.