AFD to partner American Football brand Baden Sports

A new partnership has been announced with the objective of accelerating the development of American Football in the UK and making the interest in the sport bigger and stronger.

 AFD, a coaching and development company who are organising a large number successful programmes and camps in schools and in the community throughout the UK, will partner well-known American specialist ball company, Baden Sports, and their British distributor, Ransome Sporting Goods.

AFD was established in 2014 to bring the genuine culture of American Football into this country and after running successful camps in the South East of England, the company has now expanded this programme throughout the UK. AFD is committed to engaging young people as well as adults regardless of their physical attributes and socio-economic background to the excitement and fun involved in the inclusive game of American Football.

Gur Samuel, managing director of AFD, commented: “We are delighted to be able to announce our partnership with Baden Sports as our official ball supplier. Baden has a great sporting reputation across a number of sports. We will work to develop the sport of American Football and want to equip all our players with the best products and we feel Baden is best placed to help us deliver this objective.”

Lukas Zika, European sales manager for Baden added: “We are excited to be the first supported of AFD in the UK and look forward to working with them to grow their development programme. They are committed to providing coaches and players with the very best American Football experience using our high quality customised balls.”

Ransome Sporting Goods, who have been the Baden distributors since 1991, are also strongly backing the programme and will be using their network within the UK to enhance the partnership.american football.rtfd