England Squash and Racketball (ESR) have appointed ‘Ashaway’ as the official string partner of the Allam British Open Squash Championships in May.
Chris Nutley, ESR Operations Director, said: “This year’s event has again attracted all of the world’s best players and promises to be one of the most eagerly contested championships in its illustrious history. Preparations are well under way and we are delighted to welcome Ashaway as the Official String Partner.”
Ashaway is committed to the advancement of racket string technology and squash is at the core of the business. Paul Smith, Managing Director, Ashaway Europe, said: “We are proud and excited to be associated once more with the world’s most prestigious tournament. Ashaway is the world’s leading squash string and the British Open is always a great showcase for our brand.”