ASICS Europe has announced strong growth across the EMEA region, delivering an overall 7% increase in net sales to €248 million between January and March 2016. The increase was largely driven by strong growth in running, stand-out sales in indoor and a huge acceleration in the brand’s lifestyle category, ASICS Tiger.
The results for the first quarter of 2016 demonstrate solid growth in running – the brand’s key strategic category – with running footwear sales increasing by 7%. ASICS grew particularly strongly in women’s performance running apparel which saw a 14% increase. In indoor footwear, ASICS sales increased by 15% overall, with stand-out growth in volleyball and in squash/badminton footwear.
ASICS Tiger, the lifestyle expression of the performance brand – which has captured the attention of sneaker heads by giving iconic ASICS running shoes from the 90’s a new lease of life – nearly doubled its business in 2016 compared to the first quarter of 2015.
The key markets that contributed to ASICS’ strong sales increase across the EMEA region were Russia with triple digit sales growth, alongside France, Germany, Sweden, Austria, Poland and South Africa who all recorded double-digit sales figures. Sales in ASICS’ own retail stores increased by 15%.
Alistair Cameron, CEO of ASICS Europe B.V., commented: “We’re extremely pleased with our strong start to the year. In running, ASICS maintains above market growth, in part thanks to new collections like ‘fuzeX’ which is aimed specifically at younger runners and fuses performance with style. In the coming quarter, we’ll continue to innovate in performance running with the launch of ASICS’ fastest distance running shoe – a brand new model which will feature a cutting-edge, lightweight midsole material.”