ASICS launch brand new running shoe

ASICS has just launched a brand new running shoe – DynaFlyte, their lightest ever cushioning shoe, weighing in at 270g.

It claims to unlock the potential to run fast by delivering superior cushioning in a lightweight shoe. With less shoe weight to swing forward, runners experience less energy loss, more efficient running and unlock the potential for speed at any distance.

Maintaining effective cushioning while simultaneously reducing a shoe’s weight is a key challenge in running footwear development. Armed with category-bending innovations, DynaFlyte beats this challenge and breaks the 300g barrier, becoming ASICS’ lightest running shoe. 

At the core of DynaFlyte is FlyteFoam, ASICS’ patented lightweight and responsive cushioning technology — first trialed in MetaRun in November 2015. DynaFlyte marks the first use of FlyteFoam in its purest form, through a full-length midsole engineered to deliver lightweight and highly-functional cushioning.

FlyteFoam is the result of about three years of development and over 300 prototypes tested at ASICS Institute of Sport Science. Built with reinforced fibers that work to maintain cushioning, it is approximately 55% lighter than the industry standard and is ASICS’ lightest midsole. Equipped with a full-length FlyteFoam midsole, DynaFlyte meets the highest level of cushioning standards among ASICS running footwear.

www.asics.co.uk

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