Asics launches fuzeX collection to inspire a new generation of runners

 

The fuzeX is designed to meet the needs of a new generation of runners looking for versatility and design, providing the ideal balance between performance and style. Featuring fuzeGEL, a new lightweight midsole developed by ASICS Institute of Sport Science1 in Kobe, Japan, fuzeX footwear combines lightness and protection with a sleek three-dimensional curved design. Available for men and women in a range of vibrant colours, fuzeX will be available at ASICS online stores and selected running outlets worldwide from February 2016.

AsICS FuzeXfemale01As running’s popularity continues to thrive globally, fuzeX aims to meet the needs of a youthful and dynamic demographic. Representing nearly 25% of the running market in Europe, a core generation of runners aged 14-25 are highly active and incorporate running into their lifestyle as part a wide range of sports activities. ASICS global footwear product & merchandising division senior general manager Gerard Klein commented on ASICS aspirations for the new fuzeX collection: “By bringing together cutting-edge technology with minimalist design, ASICS hopes that fuzeX will make running even more accessible and enjoyable.”

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