True sport performance brand Asics aims to deliver its most provocative and inspiring brand campaign yet with ‘WANT IT MORE’, a direct call for all athletes to step up their training efforts and realize ever-greater achievement. Focusing on how far athletes across all sports – and of all ages – will go to reach their goal, the campaign is designed to support Asics global strategy to expand its footprint beyond running and reach a wider, younger audience.
Importantly, the campaign also paves the way for new product launches across multiple categories including Running and a new Training collection. Both will feature technological advancements from Asics Institute of Sport Science, delivering improved performance, style and comfort.
Launching at asics.com/wantitmore,the fully-integrated campaign will be published across all Asics social media outlets.
“With this campaign, Asics aims to inspire and motivate athletes to reach their goals,” said Paul Miles, senior general manager, global brand marketing division, Asics Corporation. “We know success in sport comes from the human pursuit to take performance to a whole new level. Through this effort, Asics celebrates the passion that connects professionals with everyday warriors, and shares that spirit across the world.”