Asics win best brand in inaugural Running Fitness Awards

Asics has been named the best overall brand in the Running Fitness Awards 2012

The awards, created by one of the country’s leading running magazines, give recognition to the best products, shoes, apparel and gadgets that target runners.

The award winners were selected from a shortlist of nominations which were tried, tested, reviewed and rated by the Running fitness editorial team. Readers were then invited to visit the magazine’s website to vote for their favourite products. Over 1,500 votes were cast during the nomination period.

Barry Mellis, UK & Ireland managing director said: “To be named the best overall brand demonstrates our understanding of true sports performance, and that Asics deliver the best products in the industry. Using our Research and Development Center and working closely alongside the Institute of Sports Science in Kobe, Japan, we continue to improve and develop our products to ensure we are the leading sports performance brand in running.”

David Castle, editor of Running fitness commented: “The standard of products in the UK shoe running market are extremely high, and manufacturers consistently work hard to produce innovative shoes. The fact that Running fitness readers have voted Asics best in class in several categories reflects the brand’s continued excellence in making shoes designed for a wide range of runners.