Brooks Running has announced its new 360˚ multimedia campaign with Eurosport. Kicking off this month, the activity encompasses digital, television and mobile platforms, and seeks to further enhance Brooks Running’s reputation.
The campaign will see the company take on the role of Eurosport’s Broadcast Partner for the Marathons and IAAF World Championship. The activity starts with a burst of television broadcasting at one of the UK’s most popular marathon events. Throughout the event, Brooks Running will share branded messaging on the Eurosport pan-European channel, which is estimated to reach up to 137 million sports fans.
In addition, Eurosport will host a Brooks Running branded hub on its website which will give viewers access to exclusive content, videos, expert tips and product advice specifically related to running.