• APTUS Performance sets a new standard in performance sportswear for schools.

    By SGB sports on 23/01/2017
    BMB’s sportswear offering has been further strengthened with the recent acquisition of SWI Schoolwear and the addition of a new sportswear collection to the portfolio  – APTUS  Performance. The unique combination of technical fabrics, exacting design and cutting-edge style heralds  a new class of sports apparel in the industry and inspires young people to perform on the sports field with […]
  • Maxiuscle relaunch.

    By SGB sports on 11/10/2016
    Maxiuscle is being relaunched this month, with England rugby player Maro Itoje becoming the lead athlete for the brand’s new range of raw ingredient protein powders. Maximuscle will run alongside the MaxiNutrition brand, better catering for the brands’ products and audiences.  Maro joins a strong Maximuscle team including fellow England rugby stars Chris Robshaw and Anthony Watson, Wales’ winger George […]
  • GM trio excel for England Lions

    By SGB sports on 28/07/2016
    It’s been a stunning few days of run-scoring for GM’s Daniel Bell-Drummond, Ben Duckett, and Dawid Malan, who have been excelling on one-day duty for the England Lions. Between them they have scored 925 runs in four matches at a combined average of 115.63 and each of them has a score of at least 150 to their name. Duckett began […]
  • Jake Ball celebrates new sponsorship deal with GM

    By SGB sports on 15/07/2016
    As Jake Ball steps out to make his senior England debut today, he will be celebrating signing a new long-term sponsorship with Gunn & Moore as well as getting his hands on a coveted Test cap. The Nottinghamshire fast bowler – nicknamed the ‘Welbeck Wizard’ – will make his Test debut at Lord’s against Pakistan to cap a remarkable and […]
  • On launches new line

    By SGB sports on 14/07/2016
      Swiss sports company On submitted its latest offering, the Cloudventure, to be trialled by a group of twenty sports journalists, bloggers and influencers at the atmospheric Petersham Nurseries in Richmond Park last month. Split into three speed groups – gentle jog, pick up the pace and stride out – the Cloudventures acquitted themselves admirably for all users in a […]
  • UK triathlon industry growth continues

    By SGB sports on 30/06/2016
    The sport of triathlon enjoyed a year of significant growth in 2015, with 140,000 people accounting for a record total of 220,000 race starts, and a 15 per cent rise in total spend to £417.5 million, according to the fourth annual research study of Britain’s multisport community by the Triathlon Industry Association (TIA).   The annual industry health check, which […]
  • ASICS launch brand new running shoe

    By SGB sports on 21/06/2016
    ASICS has just launched a brand new running shoe – DynaFlyte, their lightest ever cushioning shoe, weighing in at 270g. It claims to unlock the potential to run fast by delivering superior cushioning in a lightweight shoe. With less shoe weight to swing forward, runners experience less energy loss, more efficient running and unlock the potential for speed at any […]
  • HEAD’s Novak Djokovic wins French Open

    By SGB sports on 08/06/2016
    Novak Djokovic has further solidified his spot among the all-time elite of tennis after completing his Career Grand Slam through a 3-6, 6-1, 6-2, 6-4 defeat of Andy Murray to win his first title at the French Open. Djokovic, who endorses the HEAD Graphene XT Speed, became the first male player since Rod Laver more than four decades ago and […]
  • New Vice-President for NFL’s UK Team of Commercial Partnerships

    By SGB sports on 07/06/2016
    Melissa Brown, a sales and marketing executive with more than 15 years’ experience in the entertainment industry, has joined the National Football League’s London office to take responsibility for further growing the league’s commercial performance in the UK. Melissa joins the NFLUK office as Vice-President of Commercial Partnerships following a stint at Syco Entertainment, She has previously held positions at […]
  • Ibrahimović brings out a sports collection

    By SGB sports on 03/06/2016
    Zlatan Ibrahimović has announced the release of his own range of sporting goods. On June 7th, three days before the start of the European Championships, the Swedish international will present his collection in Paris. The collection is to be called “A–Z”, which stands for “From Amateur to Zlatan”. For the launch of his sports collection, Zlatan intends to provide an […]