Base Layers

  • Baselayers: Making the most of Merino

    By SGB sports on 01/04/2011
    Orca is pushing its Merino wool baselayers hard, and is launching a range of performance Merino activewear later this year. New Zealand-based performance sportswear brand Orca may be more familiar for its triathlon wetsuits and apparel, but in the last two years it has developed a range of baselayers, primarily constructed from Merino wool. “The Merino wool fibre that comes […]
  • Baselayers: Meeting changing IFAB rules

    By SGB sports on 01/04/2011
    Team Colours tells SGB Sports about a ruling from association football’s law-making governing body demanding baselayers must match a team’s kit colour. Recent rule changes by the International FA Board (IFAB) regarding permitted clothing managed to grab headlines this month, but mainly for the ban of the now famous snood. The change comes into effect in the middle of summer, […]
  • Baselayers: Skins gets in deep

    By SGB sports on 01/04/2011
    Compression baselayer brand Skins is replacing its popular Sport series, and launching a new point of sale unit for retailers. David Pittman reports From September, compression baselayer brand Skins is withdrawing its Sport and She ranges, which will be replaced with the new A200 series. The gradient compression clothing range has been revamped after five years on the market to […]
  • SGB Sports April live online

    By SGB sports on 29/03/2011
    The fully interactive digital version of SGB Sports April 2011 is now available from  The fully interactive digital version of SGB Sports April 2011 is now available from   The usual printed edition will arrive in your postbox shortly.  Tip: Look out for the glowing Red and Green links – as our digital magazine is fully interactive, you can click directly on […]
  • Under Armour agrees biggest European team deal

    By SGB sports on 09/03/2011
    Under Armour signs five-year global partnership agreement and technical sponsorship deal with Spurs; first Premier League deal and largest European team sponsorship Under Armour has agreed its biggest European team deal, and its first with a Premier League football club, after signing a five-year global partnership agreement and technical sponsorship package with Tottenham Hotspur. Beginning with the 2012/2013 season, Under […]
  • Odlo opens first UK trade showroom

    By SGB sports on 21/02/2011
    Baselayer brand opens new showroom in Reading as ‘springboard for future development’ Sports underwear business Odlo has opened its first UK showroom in Reading, which it said will act as a ‘springboard for future development’ in the UK market. The trade showroom allows trade customers to view and try new and existing baselayer collections, and see Odlo’s point of sale […]
  • Baselayers: Columbia keeps out the cold

    By SGB sports on 01/02/2011
    Darren Wilcox, sales representative at Columbia Sportswear, runs us through the technical aspects of its new baselayer collection. The Columbia Omni-Heat Thermal Reflective baselayer collection has been launched for AW11, and is equipped with the Omni-Heat Thermal Reflective silver dot lining to act as a second skin and reflect the wearer’s own body heat, so they can hold onto the […]
  • Baselayers: Skintight system

    By SGB sports on 01/02/2011
    Skins sales manager Edd Hames talks us through the technology behind its compression baselayers. Sprinters have been using Lycra suits for many years now. They recognised that wearing tight fitting clothing eliminated the drag associated with loose shorts and tops flapping in the wind, creating a more aerodynamic body shape that allows them to cut through the air more effectively […]
  • Baselayers: Odlo’s baselayer Evolution

    By SGB sports on 01/02/2011
    Odlo has further developed its range of sports underwear garments for 2011. UK sales manager Ian Latham tells SGB Sports about the Evolution range, and other new products Odlo is offering the market. Athletes wearing Odlo sports underwear have 12 Olympic gold medals, 33 World Championship golds and 186 World Cup victories between them, and there is no greater endorsement […]
  • Baselayers: Underlying growth

    By SGB sports on 01/02/2011
    Outdoor brand Columbia Sportswear is introducing baselayers to its product mix after integrating technology that will allow it to grow the market for such products. David Pittman reports Columbia Sportswear is making a number of innovations to its product mix for its autumn/winter 2011 range. One of these is Omni-Heat Thermal Reflective technology, which uses a silver lining as seen […]