• New Vice-President for NFL’s UK Team of Commercial Partnerships

    By SGB sports on 07/06/2016
    Melissa Brown, a sales and marketing executive with more than 15 years’ experience in the entertainment industry, has joined the National Football League’s London office to take responsibility for further growing the league’s commercial performance in the UK. Melissa joins the NFLUK office as Vice-President of Commercial Partnerships following a stint at Syco Entertainment, She has previously held positions at […]
  • Ibrahimović brings out a sports collection

    By SGB sports on 03/06/2016
    Zlatan Ibrahimović has announced the release of his own range of sporting goods. On June 7th, three days before the start of the European Championships, the Swedish international will present his collection in Paris. The collection is to be called “A–Z”, which stands for “From Amateur to Zlatan”. For the launch of his sports collection, Zlatan intends to provide an […]
  • Under Armour signs Jonathan Tah

    By SGB sports on 14/04/2016
    Under Armour has announced footballer Jonathan Tah as the latest member of its elite global athlete roster. As an industry leader in sports apparel, footwear and equipment, Under Armour will provide Tah with game-changing footwear, apparel and equipment innovatively created to help athletes perform on and off the pitch. The powerful German defender will train and compete in the UA […]
  • Fourth Gazprom Football For Friendship project launches

    By SGB sports on 01/04/2016
    Gazprom, official partner of the UEFA Champions League, has launched the fourth edition of the Football For Friendship project. Since the first edition of the project in 2013, the number of participating countries has quadrupled, with eight new countries joining the twenty-four that participated last year. In 2016, youth soccer teams from thirty-two countries participated, including the United Kingdom. “The number […]
  • Carly Telford launches first women’s only goalkeeping gloves

    By SGB sports on 22/03/2016
    England and Notts County goalkeeper Carly Telford has launched the first-ever goalkeeping gloves designed specifically for women by Nottingham-based Precision Goalkeeping. In a first for sportswear, Precision Goalkeeping, who also provide gloves for Leicester City goalkeeper Kasper Schmeichel, have developed a range with a narrower fit, reduced finger length and tighter backhand to suit female hands more comfortably. Carly said: […]
  • Columbia Sportswear partners Manchester United for outdoor apparel

    By SGB sports on 25/01/2016
    Columbia, the flagship brand of Columbia Sportswear Company, has been creating innovative outdoor products for enthusiasts since 1938. The partnership with Manchester United is indicative of the demand for Columbia’s high-quality and innovative outdoor gear. Manchester United Group managing director Richard Arnold commented: “Manchester United is proud to be partnering with Columbia Sportswear to bring our fans a new and […]
  • Uhlsport provide 2017/2018 match ball for French Ligue 1

    By SGB sports on 19/11/2015
    Starting in 2017/18, uhlsport will provide the official match ball for the French football league: LIGUE 1. Previously uhlsport provided the ball for the COUPE DE LA LIGUE competition and the French second league: LIGUE 2. “The deal is the next logical step in order to expand the strength of our brand within our second strongest global market. The thought […]
  • The Football League set to be renamed for 2016/17 season

    By SGB sports on 12/11/2015
    The Football League is to be re-named the English Football League as part of a comprehensive corporate and competition re-branding. The new title will come into use at the end of the current season and ahead of the 2016/17 campaign. The EFL name will be accompanied by a stunning new visual identity featuring a dynamic circular arrangement of 72 balls […]
  • Under Armour launches “Slay Your Next Giant ” campaign featuring United star

    By SGB sports on 22/09/2015
    Regardless of age, nationality, or reputation, an unwavering persistence unites global football players all over the world. Today Under Armour revealed its first global football campaign, “Slay Your Next Giant,” which will inform all future storytelling and marketing efforts for the global football category and cements Under Armour as a brand that values the journey over the destination. “Giants” exist […]
  • Brand new match ball marks Mitre partnership renewal with The Football League

    By SGB sports on 04/08/2015
    The Delta Hyperseam, Mitre’s most technologically advanced football, has today been unveiled as The Football League’s Official Match Ball for the 2015/16 season. The new ball marks a renewed partnership deal that will see Mitre Sports International continue as Official Ball Supplier of The Football League for the next four years. Making its debut on Friday 7th August, football fans […]