Health & fitness

  • New Balance extends Always in Beta campaign

    By SGB sports on 29/04/2016
    New Balance has launched a new phase of its Always in Beta campaign with You Are Your Toughest Opponent, which will see the brand roll out an extensive ambassador driven digital and print campaign. The overarching campaign theme, You Are Your Toughest Opponent, compounds the notion that every physical action begins in the brain; get your head right and your […]
  • Kinetica Sports launches on-the-go protein bar

    By SGB sports on 30/03/2016
    Sports nutrition specialists Kinetica Sports have unveiled a new healthy protein bar to complement their established range. The Protein Deluxe is a high protein, low sugar (2.3g) bar available in two flavours; Cookies & Cream and Chocolate Brownie Building on R&D capabilities, this bar aims to offer a balance between high protein content, quality texture and superior taste. Protein Deluxe […]
  • Iron Gym appoints distributor for UK&I

    By SGB sports on 24/03/2016
    Home fitness equipment brand Iron Gym (owned by Finnish-based Provio) has appointed Belfast-based Fix A Gym as distributor with exclusive responsibility for the United Kingdom and Republic of Ireland markets. Fix A Gym is the largest fitness equipment wholesaler and distributor in the UK and Ireland, with an industry leading logistics capability and an extensive service and repairs operation. Richard […]
  • Skechers steps up with personal fitness gear and work safety accessories

    By SGB sports on 22/03/2016
    Leading footwear and apparel brand Skechers USA and EB Brands, a top provider of innovative fitness, running and wellness products, and workplace safety equipment, announced that they will partner to launch a full range of Skechers branded running, yoga and fitness products as well as a line of workplace safety gear and accessories. “We are thrilled to be partnering with […]
  • Iron Gym appoints distributor for UK&I

    By SGB sports on 15/03/2016
    Home fitness equipment brand Iron Gym (owned by Finnish-based Provio) has appointed Belfast-based Fix A Gym as distributor with exclusive responsibility for the United Kingdom and Republic of Ireland markets. Fix A Gym is the largest fitness equipment wholesaler and distributor in the UK and Ireland, with an industry leading logistics capability and an extensive service and repairs operation. Richard […]
  • Garmin introduces two new products

    By SGB sports on 07/03/2016
      Garmin International recently announced the launch of the latest edition of the vívofit fitness wristband, the vívofit 3, which adds new features including Move IQ auto activity detection and intensity minutes. The device automatically captures activities such as walking, running, biking, swimming and elliptical training, keeping up with users throughout the entire day. Designed for 24/7 wearability, it is […]
  • SiS supports endurance sports with Human Race partnership

    By SGB sports on 07/03/2016
      Endurance sports nutrition provider Science in Sport (SiS) has been announced as the Official Sports Nutrition Partner for the 2016 Human Race events, the UK’s largest mass participation event organiser. SiS will provide race-day nutrition to over 75,000 endurance competitors at 55 UK-wide events this year, including the renowned Tour De Yorkshire, Windsor Triathlon and Dragon Ride, the UK’s […]
  • Adapt Nutrition launches advanced supplement range

    By SGB sports on 16/02/2016
    Advanced sports supplement brand Adapt Nutrition has launched its first range of training and fitness products to the consumer and trade market, which will be supported by a nationwide PR and marketing campaign. The Bury-based company has formulated high quality sports nutrition products which optimise fitness regimes and boost levels of vitamins and nutrients lacking in a normal diet. The […]
  • Purition launches strawberry shake flavour

    By SGB sports on 26/01/2016
     The new Strawberry Wholefood Shake from Purition is made with real freeze dried strawberries without artificial ingredients. Artificial sweeteners and colourants are replaced with natural additions like chia seeds, almonds and coconut, alongside the strawberries. Combined, these wholefood ingredients provide nearly 20g of protein per serving and contain important vitamins, minerals and Omega fatty acids; making them not only an […]
  • Nautilus launches Bowflex and Schwinn products in the UK 

    By SGB sports on 21/01/2016
    Leading fitness equipment brand Nautilus has announced availability of the Bowflex Max Trainer and Schwinn Airdyne AD 8 Total Fitness Bike in the UK. “We continually pursue opportunities to make our innovative products accessible to the international marketplace,” said Jeff Collins, VP general manager – Retail. “Given strong interest from our global partners, along with the success we have experienced […]