Running

  • On launches new line

    By SGB sports on 14/07/2016
      Swiss sports company On submitted its latest offering, the Cloudventure, to be trialled by a group of twenty sports journalists, bloggers and influencers at the atmospheric Petersham Nurseries in Richmond Park last month. Split into three speed groups – gentle jog, pick up the pace and stride out – the Cloudventures acquitted themselves admirably for all users in a […]
  • ASICS launch brand new running shoe

    By SGB sports on 21/06/2016
    ASICS has just launched a brand new running shoe – DynaFlyte, their lightest ever cushioning shoe, weighing in at 270g. It claims to unlock the potential to run fast by delivering superior cushioning in a lightweight shoe. With less shoe weight to swing forward, runners experience less energy loss, more efficient running and unlock the potential for speed at any […]
  • ASICS Europe announces 7% sales increase for first quarter of 2016

    By SGB sports on 13/05/2016
     ASICS Europe has announced strong growth across the EMEA region, delivering an overall 7% increase in net sales to €248 million between January and March 2016. The increase was largely driven by strong growth in running, stand-out sales in indoor and a huge acceleration in the brand’s lifestyle category, ASICS Tiger. The results for the first quarter of 2016 demonstrate solid […]
  • 360-degree visibility for runners and cyclists

    By SGB sports on 14/04/2016
    A brand new reflective LED armband has been launched today by wearable tech experts, Fhoss Technology, providing running and cycling enthusiasts with 360-degree visibility during hours of low light and darkness. Powered by a 100,000-hour battery, the FiArmband is based on innovative and patented technology which allows users to be illuminated in complete darkness. Andrew Kimitri, CEO of Fhoss Technology […]
  • Asics launches ‘WANT IT MORE’ campaign

    By SGB sports on 18/02/2016
    True sport performance brand Asics aims to deliver its most provocative and inspiring brand campaign yet with ‘WANT IT MORE’, a direct call for all athletes to step up their training efforts and realize ever-greater achievement.  Focusing on how far athletes across all sports – and of all ages – will go to reach their goal, the campaign is designed to support Asics […]
  • Inspirational British Paralympic sprinter signs sponsorship deal with Asics

    By SGB sports on 17/02/2016
    Asics has today announced that British silver medallist and IPC World Gold medallist Paralympic sprinter Libby Clegg has signed a two year footwear and apparel sponsorship deal with the true sport performance brand. Libby is registered blind and competes in the T12 100m and 200m race with the aid of guide runner, whom Asics will also supply with footwear and […]
  • Intersport UK announced as official partner of The Running Awards 2016

    By SGB sports on 01/02/2016
    The organisers of The Running Awards have confirmed Intersport UK as an official partner of the 2016 awards. The international sporting goods retailer will be hosting the popular networking drinks reception for VIP and B2B guests, which takes place in the main bar prior to the start of the awards ceremony and which has been named Intersport Sport to the […]
  • Asics launches fuzeX collection to inspire a new generation of runners

    By SGB sports on 28/01/2016
      The fuzeX is designed to meet the needs of a new generation of runners looking for versatility and design, providing the ideal balance between performance and style. Featuring fuzeGEL, a new lightweight midsole developed by ASICS Institute of Sport Science1 in Kobe, Japan, fuzeX footwear combines lightness and protection with a sleek three-dimensional curved design. Available for men and […]
  • SiS announced as Official Sports Nutrition Partner for JCP Swansea Half Marathon

    By SGB sports on 16/12/2015
    Organisers of the JCP Swansea Half Marathon have confirmed endurance sports nutrition pioneers Science in Sport (SiS) as the Official Sports Nutrition Partner for their 3rd race on Sunday 26th June 2016. SiS backs many elite endurance events, and the JCP Swansea Half Marathon now forms part of its exclusive sponsorship portfolio. Runners will be fuelled with SiS GO Isotonic […]
  • SiS confirmed as Official Sports Nutrition Partner for ASICS Greater Manchester Marathon 2016

    By SGB sports on 12/11/2015
    Organisers of the ASICS Greater Manchester Marathon have confirmed endurance sports nutrition pioneers Science in Sport (SiS) as the Official Sports Nutrition Partner for the 40th Manchester Marathon. SiS backs many elite endurance events, and the ASICS Greater Manchester Marathon is now the first marathon in the UK in its sponsorship portfolio. Runners will be fuelled with SiS GO Isotonic […]