• APTUS Performance sets a new standard in performance sportswear for schools.

    By SGB sports on 23/01/2017
    BMB’s sportswear offering has been further strengthened with the recent acquisition of SWI Schoolwear and the addition of a new sportswear collection to the portfolio  – APTUS  Performance. The unique combination of technical fabrics, exacting design and cutting-edge style heralds  a new class of sports apparel in the industry and inspires young people to perform on the sports field with […]
  • Adlington becomes new face of Slazenger Swim

    By SGB sports on 14/01/2016
    Olympic double-gold medallist Rebecca Adlington OBE has signed a five-year deal to become the new face of Slazenger Swim. As well as becoming the brand’s newest ambassador, the role will see Adlington collaborate with Slazenger on a co-branded range of swimwear, expected to be released in the summer of 2016. Adlington will work with the brand to create a pinnacle […]
  • New Balance acquires Gartner Sports

    By SGB sports on 04/01/2016
    New Balance, recently announced the acquisition of Gartner Sports, the brand’s distributor in Italy. The move allows New Balance to take direct control of a key European market. Gartner Sports has been an exclusive New Balance distributor since 1996.This long-standing relationship with Gartner has helped New Balance establish a commanding position in the Italian market through the increasing popularity of […]
  • Sealskinz launch first ever Spring/Summer collection

    By SGB sports on 25/09/2015
    Sealskinz, is launching its first ever collection for Spring / Summer.  For more than 17 years, the company has been designing and manufacturing waterproof, breathable products that make the Great Outdoors more accessible. Whilst entering the Spring / Summer market may seem like quite a departure for Sealskinz, it is in fact an obvious step forward for the company as […]
  • Crewroom adds two more stores

    By SGB sports on 09/07/2015
    Crewroom, the Putney-based sportskit company that officially clothes both the Oxford and Cambridge crews in The Boat Race, is spreading its wings opening two new local stores. Today marks the opening of Crewroom’s new branch in Clapham, with the Mayor of Wandsworth, Cllr. Nicola Nardelli, coming to officially declare the shop (at 79, Northcote Road, Clapham SW11 6PJ) open at […]
  • Funtion18 become sole online supplier of 2UNDR in Britain

    By SGB sports on 29/06/2015
    Function18 has revealed that it has become Britain’s only online retailer of 2UNDR Performance Wear. The 2UNDR brand was created in Canada and the 2UNDR Golf products are designed in Vancouver, but the company’s influence has spread much further, and its products are worn on courses across the globe. There is no finer choice for men looking for golf underwear […]
  • 2UNDR launches in UK

    By SGB sports on 07/05/2015
    2UNDR, the brand new high performance men’s underwear line, has launched in the U.K. This unique range uses the most advanced techniques and materials to provide the ultimate support and fit. The innovation of this product range originates in the Joey Pouch, a specialised, soft and comfortable pouch which has been specially designed to prevent unwanted skin-to-skin contact for reduced […]
  • Intersport Q1 2012 – shots from the floor

    By SGB sports on 30/06/2011
    See exclusive photos from the first day of buying group Intersport’s Q1 2012 show here Check out exclusive photos from the first day of Intersport’s Q1 2012 show through the SGB Sports Flickr photostream. Exhibitors included Zoggs, Jakabel, Speedo, Vibram, Cybertill, Top-2-Toe, Golden Bear, Umbro, Reusch, Gray-Nicholls, Babolat, Trion-Z, McDavid and Brooks Running. Read reaction from the show, and find […]
  • Samurai to support Demelza

    By SGB sports on 07/04/2011
    Sportswear brand to support children’s hospice charity for duration of 2011-2012 brochure; fundraising to start with The Spartan Race Samurai Sportswear is to support Demelza, a charity providing hospice care for over 700 children with life-limiting and life-threatening conditions and their families across East Sussex, Kent and South East London, for the duration of its 2011-2012 catalogue. Samurai Sportswear will […]
  • Helly Hansen to feature PrimaLoft

    By SGB sports on 15/02/2011
    Performance apparel and footwear brand to include PrimaLoft insulation throughout its AW11 range Helly Hansen is to exclusively include PrimaLoft insulation technology across its entire autumn/winter 11 product line, including sportwear, outdoor, wintersport and kids collections. Helly Hansen will use the full range of PrimaLoft synthetic insulations across the AW11 product line, including PrimaLoft Sport in lightweight compressible insulator jackets, […]