• UK triathlon industry growth continues

    By SGB sports on 30/06/2016
    The sport of triathlon enjoyed a year of significant growth in 2015, with 140,000 people accounting for a record total of 220,000 race starts, and a 15 per cent rise in total spend to £417.5 million, according to the fourth annual research study of Britain’s multisport community by the Triathlon Industry Association (TIA).   The annual industry health check, which […]
  • Maru Ace Goggle wins ‘Best Buy’

    By SGB sports on 26/05/2016
    Maru’s Ace Mirror Anti Fog Goggle has won 220 Triathlon Magazine’s ‘Best Buy’ in a comparison of open water goggles. The goggles underwent testing in the sea and in a more neutral pool setting, as well as on both male and female faces in all weather conditions. The verdict was that the Ace goggles are good looking, fit well and […]
  • Butterfield and Mavic extend partnership

    By SGB sports on 06/05/2016
    Professional triathlete and former professional cyclist Tyler Butterfield has renewed his partnership with cycling brand Mavic. Butterfield will ride Mavic wheels, tires and shoes through 2017. Butterfield’s Mavic products will carry him along some of the most challenging and iconic courses on the triathlon circuit, where he’ll compete against the best athletes in the world. “Throughout my career training and […]
  • Garneau announces sponsorship of Team Wurtele

    By SGB sports on 24/03/2016
    Manufacturer Garneau has announced it will be the helmet, cycling shoe, and cycling and triathlon apparel sponsor of pro triathetes Trevor and Heather Wurtele for the the 2016 season. “We are excited to team up with Trevor and Heather.  The couple are both exceptional athletes, but also highly regarded ambassadors in the triathlon community,” said Eric Sakalowsky, Garneau’s global marketing […]
  • New Balance signs Vicky Holland to triathlete team

    By SGB sports on 15/03/2016
    Athletic leader New Balance has announced the signing of their latest Team New Balance triathlete, Vicky Holland of the UK. As one of the most consistently successful of the country’s triathletes representing Great Britain, Holland competed at the 2012 Olympics in London and recently qualified for the 2016 Olympic Games in Rio, along with Stanford. “It is a great honour […]
  • Zone3 launches fastest ever range

    By SGB sports on 15/03/2016
    Zone3 state that they have taken every product up to the next level having carefully studied the fit, fabrics, construction, colours and styling. Owner and founder James Lock commented: “I have never been more excited about going into a new season than I am at the moment. The new collection is looking and performing better than ever and I am […]
  • Adam Bowden suits up in Zone3 this season

    By SGB sports on 29/02/2016
    Zone3 has announced the signing of GB Olympic hopeful Adam Bowden. Vying for the 3rd spot in the GB men’s Olympic triathlon team, Adam is one of the top competitors in the UK and on the ITU circuit, and was announced in the British Triathlon UK Sport World Class Programme earlier this year. Adam will be swimming in the brand’s new […]
  • Read SGB’s interview with triathalon champion Allan Hovda

    By SGB sports on 29/05/2015
    Training for your first triathlon? Upping your distance? Applying for an Ironman? Take some advice from one of the best, as Allan Hovda, the elite triathlete and Norseman Xtreme Triathlon champion, guides us through why he loves the sport so much, what got him interested in the first place and offers the tips for success to help you on your […]
  • High5 for IRONMAN: New Sports Nutrition Partnership

    By SGB sports on 26/05/2015
    IRONMAN and IRONMAN 70.3 competitors at seven races in Europe will now benefit from High5’s advanced sports nutrition range on course. Wendy Lee general manager said: “High5 is a perfect match for Ironman races. We have been leading the way in endurance sports performance with our scientifically developed products. Independent research has also shown athletes can go substantially faster and […]
  • Para Tri announces Ottobock as its first official sponsor

    By SGB sports on 05/05/2015
    Para Tri, the UK’s first ever stand-alone mass-participation sports event dedicated to people with disabilities, has partnered with global mobility specialist Ottobock UK for its inaugural event on 9 August 2015. Para Tri is the first in a wider series of events planned beyond 2015, which will include a Para Swim and a Para Run/Push. Para Tri founder and Paralympian, […]