Industry News

  • Maxiuscle relaunch.

    By SGB sports on 11/10/2016
    Maxiuscle is being relaunched this month, with England rugby player Maro Itoje becoming the lead athlete for the brand’s new range of raw ingredient protein powders. Maximuscle will run alongside the MaxiNutrition brand, better catering for the brands’ products and audiences.  Maro joins a strong Maximuscle team including fellow England rugby stars Chris Robshaw and Anthony Watson, Wales’ winger George […]
  • Silverback Publishing acquires Sporting Goods Business

    By SGB sports on 04/10/2016
    Datateam Business Media has announced the sale of its SGB group of magazines to Silverback Publishing. Following a period of rapid growth into new market sectors, Datateam felt the time was right to re-house Sporting Goods Business (SGB), SGB Golf and SGB Outdoor with an up and coming B2B publisher. According to media director Paul Ryder, Silverback “fitted the bill […]
  • Sport Heroes raises €2m in second round funding

    By SGB sports on 29/07/2016
      Sport Heroes (formerly Running Heroes) the fast-growing French tech start-up founded in May 2014 by sports enthusiasts Boris Pourreau and Jean- Charles Touzalin, has raised two million euros in second round funding with the VC fund A Plus Finance, French Public Investment Bank (BPI France) and business angels. Sport Heroes uses apps and on-line technology to build sports communities […]
  • Rounders England and Aresson clinch 5-year partnership deal

    By SGB sports on 01/07/2016
    Rounders England and Aresson have signed a 5-year partnership with the joint aim of bringing product innovation and improved player engagement to Britain’s most nostalgic game.   Rounders is growing in popularity in England with both children and adults, and to support the growth of the sport, a successful partnership with one of the leading brands for Rounders equipment is […]
  • Sports Marketing Surveys INC. (SMS INC.) reveals new data on cycling consumers

    By SGB sports on 21/06/2016
    Each report will include the profile of cyclists and overall cycling habits, as well as assessing the relevant sector, including details of brand ownership and attitudes, spend and point of purchase.   SMS INC.’s Sports Business Manager for cycling, Edward Willis, explains the new reports: “We have had excellent feedback from clients across the industry who are already benefitting from […]
  • New partnership for Solutions for Sport

    By SGB sports on 17/06/2016
    Solutions for Sport, a leading provider of sales and marketing solutions for sports brands and retailers, has enhanced its Digital Services Division in a new partnership with Cirencester based Unseen Web Team (UWT). The partnership will see the two companies combining the sports trade expertise of Solutions for Sport and technical expertise of UWT to create website solutions for sports […]
  • SMS Inc appoints new Senior Sports Research Manager

    By SGB sports on 13/06/2016
    Sports Marketing Surveys Inc. (SMS INC.) has appointed Vikki Zeila to the position of Senior Sports Research Manager, with a particular focus on qualitative research as well as significant experience of large national quantitative programmes. Vikki Zeila has joined from Ipsos MORI where she was the Associate Director of the National Student Survey (NSS).  She previously worked for the Sector […]
  • National campaign to empower SMEs

    By SGB sports on 06/06/2016
    According to research from Worldpay, a third of small and independent retailers fear they may no longer be relevant in a market being shaped more than ever by technology and changing consumer habits. Just under two thirds (61%) of respondents to the nationwide survey said technology poses a significant threat to their survival, and half (50%) said it can get […]
  • Number of UK Fitness Members exceeds 9 million for the first time

    By SGB sports on 03/06/2016
    The 2016 State of the UK Fitness Industry Report reveals that the UK health and fitness industry is continuing to grow. It has more clubs, more members and a greater market value than ever before. The industry has experienced another year of impressive growth over the twelve month period to the end of March 2016, with increases of 1.9% in the number […]
  • Nublue wins major ecommerce development contract with Maudesport

    By SGB sports on 03/06/2016
    Digital agency Nublue has just announced its latest client win, with a contract to redesign and develop multiple ecommerce websites for the UK sports supplier, Maudesport. They are to redesign,,,, and, along with numerous sub-sites. Nublue will build upon Maudesport’s websites with new designs, upgraded features and an overhauled Magento ecommerce platform, bringing their […]