• STAG Celebrate 25 years

    By SGB sports on 16/07/2012
    2012 marks the 25th anniversary of The STAG Buying Group. The group has grown to be an influential buying group in the UK and Irish sports trade since its formation in 1987 In today’s ever changing, fast moving and competitive world many companies find themselves constantly having to evaluate, evolve, and re-focus to enable them to drive their businesses forward. […]
  • STAG Buying Group takes on new member in Iceland

    By SGB sports on 14/06/2012
    STAG has announced its very first member in Iceland, the retailers name is SPORTVER EHF Olafur Sigurdarson of SPORTVEREHF comments “We are a family owned and operated sportswear retail with two outlets in Iceland, competing with international multiples. STAG from the very start have been a great help in introducing us to some fantastic new suppliers and partners, enabling us to stay extremely competitive in this […]
  • The world’s first polo league launched in the UK

    By SGB sports on 12/06/2012
    The first ever Polo Premier League will be launched in the UK in time for the 2013 polo season. Initially involving eight of the leading clubs, the League will be played over four months between May and August, with a final play-off between the top two clubs to decide the overall winner. The league has been developed in partnership with […]
  • Zoggs enters partnership with David Lloyd Leisure

    By SGB sports on 30/05/2012
    Swimwear brand Zoggs has announced that it has become the National Swimming Partner of David Lloyd Leisure Zoggs will be the sole supplier of poolside and swim teaching equipment in all 90 David Lloyd Leisure clubs in the UK and Europe, with the Zoggs brand further displayed poolside on swim caps, lifeguard and swim coach uniforms. Zoggs and David Lloyd Leisure will […]
  • Lonsdale join forces with Maloney Promotions

    By SGB sports on 24/05/2012
    British boxing brand Lonsdale has teamed up Maloney Promotions to sponsor the promoter’s fight nights on Sky Sports Maloney Promotions’ stable of talent includes Lonsdale sponsored fighters David Price, The Dickenson Brothers and Brian Rose. Price claimed the British and Commonwealth heavy weight titles with a comprehensive victory over Sam Sexton at the Maloney Promotions event on Saturday the 19th […]
  • STAG secure Merrell deal for members

    By SGB sports on 10/05/2012
    STAG Buying Group has announced it will be renewing its relationship with leading outdoor brand Merrell by introducing their Barefoot range to all STAG members Barefoot running has become a global phenomenon over the past 5 years with more and more people choosing to exercise in minimal cushioned footwear, adopting a forefoot landing within their running style which allows increased […]
  • Rugby star Ben Foden signs for Multipower Sportsfood

    By SGB sports on 20/01/2012
    Multipower Sportsfood, confirmed today the signing of Northampton Saints and England full back, Ben Foden The deal will see Foden use a range of Multipower bars, gels, powders and drinks to help power him towards a successful second half of the season. To celebrate the deal Multipower commissioned acclaimed food artist, Prudence Staite, to produce a mosaic of Ben made […]
  • Precision Goalkeeping launch award for Football League keepers

    By SGB sports on 10/11/2011
    Precision Goalkeeping has this week announced a brand new award in association with the Football League. The Precision Goalkeeping golden glove award will be presented each month to the Football League goalkeeper that has kept the most clean sheets in all competitions. There will also be an annual award in each division of the Football League for the keeper that […]
  • Manusamoa Tuilagi signs as face of OPRO mouthguards

    By SGB sports on 09/11/2011
    The 20 year old England and Leicester Tigers player will become an ambassador for the company.  Thrown together during the recent “Mouthguardgate” debacle at the Rugby World Cup in New Zealand, Manu Tuilagi and OPRO have entered into an agreement with Manu becoming the face of the OPRO Group.  The 20 year old Leicester Tigers player will become an ambassador […]
  • ISPO Expansion after 2011 fair sets new records

    By SGB sports on 04/11/2011
    ISPO Munich, the international sport business network, is continuing to expand its services after the success of their 2011 event. The event was attended by more than 80,000 visiting industry professionals from 106 countries – an increase in excess of 25% over last year – and the number of exhibitors increased by 200 to 2,267 with all available space booked. […]