• The Business of Sport

    By SGB sports on 13/05/2016
    Secretary of State for Culture Media and Sport, John Whittingdale addressed delegates at the Telegraph’s Business of Sport conference this week. “A principle of the Voluntary Code of Conduct on the Broadcasting of Major Sporting Events is that a minimum of 30 per cent of net broadcasting revenue is put back into grassroots development within that sport. This is very […]
  • Sunwise unveils the latest brand images from the public

    By SGB sports on 21/10/2015
    The Great British eyewear brand, Sunwise loves to hear from their customers and is excited to have recently unveiled the latest brand images from their quarterly customer questionnaires. The award winning brand has shared a selection of the brand images from the public. Speaking of the functional benefits of the quality designed eyewear the public said Sunwise was innovative, great […]
  • Mizuno appoint Golf PR specialists

    By SGB sports on 30/06/2015
    Mizuno, the Japanese golf equipment manufacturer renowned for its forged irons, is delighted to announce the appointment of Pure Sports Marketing (PSM) to handle its PR and marketing communications with immediate effect.   Derby-based PSM, who count some of the leading brands in the golf industry among their client list, are specialists in creating effective marketing campaigns and PR within the […]
  • Health minister walks the talk about Outdoor activities

    By SGB sports on 28/04/2014
    On the same day that the Peak District National Park celebrated its 63rd anniversary (17th April), OIA CEO Andrew Denton was out on the hill in Derbyshire with Jane Ellison MP, minister for Public Health. The ‘walk and talk’ session had been specifically arranged by Denton to provide an opportunity to discuss the results of the recent ‘All-Party Commission on […]
  • Les Trois Sports

    By SGB sports on 20/02/2014
    This month sees Sports Marketing Surveys Inc. explore a sport that has recently caught the public’s attention- triathlon Since the millennium mass participation sports have soared into the public eye, and have romantically captured the imagination of many a sportsman. One such sport at the forefront is that of ‘Les Trois Sports’ (The three sports- swimming, cycling, running), better known […]
  • There’s No I in Team!

    By SGB sports on 20/02/2014
    The kit worn by your favourite team, or your sporting heroes and heroines is one of the primary marketing tools available to brands, and leads to valuable merchandise revenues and product image development. Within sports equipment and apparel supply, it is teamwear that creates arguably the most visible types of brand-exposure Sportswear companies spend millions on securing the highest-profile contracts […]
  • Swimming with the tide?

    By SGB sports on 20/02/2014
    Given the participation rates of swimming in the UK, it is no surprise that our vast talent pool accomplishes such achievements. Research undertaken by SPORTS MARKETING SURVEYS INC. investigating participation levels of sports in the UK placed swimming as undoubtedly the most popular participation sport with around 21% of 16- 64 year olds in the UK taking part. “SPORTS MARKETING […]
  • Target causing POWER surge in darts market

    By SGB sports on 03/02/2014
    At a launch at the historic Victory Services Club in London, Target Sports announced the exclusive licencing rights for Phil ‘The Power’ Taylor darts products worldwide. The partnership has been signed for an initial five years. During that time, Target will manufacture and promote all darts products bearing the name and/or image of Phil Taylor and Taylor will promote Target […]
  • Triathlon Industry Association launches annual Triathlete Survey

    By SGB sports on 17/01/2014
    The Triathlon Industry Association (TIA) has launched its second annual UK Triathlete Survey to understand the commercial impact of triathlon amongst the UK multisport community Last year’s inaugural study, the most comprehensive research study ever undertaken of the British triathlon community, gathered 3,500 responses to provide an unprecedented depth of insight into the trends affecting one of the fastest-growing participatory […]
  • Uhlsport increase sales for the fourth year running

    By SGB sports on 06/01/2014
    Uhlsport UK have increased revenues for the fourth year running by over 25%. Commenting on the growth, country manager, Paul Sherratt stated: “The growth comes from a continued commitment to goalkeeping as a complete category alongside a huge global investment in stock to support our teamwear and football programmes plus the addition of the Spalding brand in 2012.” Uhlsport has […]