Analysis

  • Swimming with the tide?

    By SGB sports on 20/02/2014
    Given the participation rates of swimming in the UK, it is no surprise that our vast talent pool accomplishes such achievements. Research undertaken by SPORTS MARKETING SURVEYS INC. investigating participation levels of sports in the UK placed swimming as undoubtedly the most popular participation sport with around 21% of 16- 64 year olds in the UK taking part. “SPORTS MARKETING […]
  • Les Trois Sports

    By SGB sports on 20/02/2014
    This month sees Sports Marketing Surveys Inc. explore a sport that has recently caught the public’s attention- triathlon Since the millennium mass participation sports have soared into the public eye, and have romantically captured the imagination of many a sportsman. One such sport at the forefront is that of ‘Les Trois Sports’ (The three sports- swimming, cycling, running), better known […]
  • There’s No I in Team!

    By SGB sports on 20/02/2014
    The kit worn by your favourite team, or your sporting heroes and heroines is one of the primary marketing tools available to brands, and leads to valuable merchandise revenues and product image development. Within sports equipment and apparel supply, it is teamwear that creates arguably the most visible types of brand-exposure Sportswear companies spend millions on securing the highest-profile contracts […]
  • 2012 fever has spread around the world!

    By SGB sports on 24/04/2012
    London is set to inspire the world over the next 4 months in the run up to London 2012 according to new research launched by London & Partners   In central London, outside the Olympic Park, a celebration of cultures will be hitting the streets, with National Olympic Committees creating a festival atmosphere by offering opportunities for fans from around […]
  • Merchandise: ‘A no-brainer’

    By SGB sports on 01/08/2011
    The market for sports merchandise extends beyond avid supporters, giving retailers the opportunity to rack up healthy sales through ‘franchise fans’, so the supply chain delivering everything from nodding dogs to garden gnomes tells David Pittman. The market for sports merchandise is a bustling one, at least if the companies SGB Sports spoke to are anything to go by. Take […]
  • Crossing the digital divide

    By SGB sports on 01/06/2011
    Now is the time for those retailers that haven’t already to take the step into the digital world, so systems suppliers tell David Pittman. For some independent retailers, the growth in online sales has caused major issues. Cheshire’s Rosebank Sports has previously told SGB Sports it can’t compete with larger retailers over the internet, not on price at least, while […]
  • Suka Sport opens its doors

    By SGB sports on 16/05/2011
    What does it take to start up as a sports retail business in 2011? David Pittman asked Yolanda Hinchliffe, one of the owners of London’s newest arrival Suka Sport, to find out. With many retailers continuing to feel the pinch of the recession and having to make cutbacks to streamline their business, it is with interest to hear of a […]
  • A window of opportunity

    By SGB sports on 01/04/2011
    While SMex may not be the archetypal tradeshow for the sports industry, there were plenty of opportunities for retailers to cash in on, as David Pittman found out when he spoke to exhibitors. SMex, the sports merchandising exhibition, filled out the Bobby Moore Club at Wembley Stadium in London last month with suppliers and wholesalers showcasing a plethora of products, […]
  • A lasting legacy

    By SGB sports on 01/03/2011
    With next year’s London Olympics fast approaching, and the Glasgow 2014 Commonwealth Games not far behind, SGB Sports talks to the organisers of both events to find out what sporting legacy they hope the UK will be left with in the years to come. Big sporting events will always capture the imagination of the British public. Take the Wimbledon Tennis […]
  • New year, new dawn?

    By SGB sports on 01/02/2011
    David Pittman spoke to sports retailers across the UK to find out how they’d experienced business over the festive period, and to find out their hopes for the future. When asked, most independent sports retailers across the UK tell you that Christmas and New Year didn’t see tills ringing and stock flying out the door. In fact many independents will […]