• Skechers’ Meb wins 2014 Boston Marathon

    By SGB sports on 23/04/2014
    The Skechers Performance Division athlete and Olympic medallist Meb has celebrated winning the men’s 2014 Boston Marathon. Wearing the new Skechers GOmeb Speed 3 shoes, Meb broke his personal record with a time of 2:08:37, and is the first American male to win the Boston Marathon since 1983, and the first American since 1985. “A year ago I decided I […]
  • Asics win best brand in inaugural Running Fitness Awards

    By SGB sports on 03/10/2012
    Asics has been named the best overall brand in the Running Fitness Awards 2012 The awards, created by one of the country’s leading running magazines, give recognition to the best products, shoes, apparel and gadgets that target runners. The award winners were selected from a shortlist of nominations which were tried, tested, reviewed and rated by the Running fitness editorial […]
  • Mantis sign Courtois and launch dream partnership

    By SGB sports on 03/07/2012
    Belgian WTA star Laurence Courtois has signed a 3 year Brand Ambassador agreeement with British tennis brand Mantis and with this have formed a partnership with Benelux based Tennisdream   Cedric Katsman, account manager for Mantis in Benelux and Germany regions, commented: “Laurences connections in Belgium are second to none and I’m looking forward to our partnership with Laurence and Tennisdream. […]
  • Zoggs are the official partner of the Aspire Channel Swim 2012

    By SGB sports on 20/06/2012
    Zoggs has announced that it is again the official Corporate Partner for the Aspire Channel Swim in 2012 Swimming the 22 miles of the English Channel is something many of us just dream about but Aspire make it happen by inspiring thousands of people each year to take part in a unique challenge to swim the full distance over a […]
  • Asics 33 Collection voted best new entry into the ‘Natural Running’ category

    By SGB sports on 08/06/2012
    The launch of the Asics 33 collection has entered the top 3 in the ‘natural running’ category in Germany according to latest NPD data, reporting over the first quarter of 2012 Asics’ new natural running collection has grown rapidly to reach this position in Europe’s largest natural running market within six months of launch. The latest research shows the ‘natural […]
  • Aqua Sphere awarded Best on Test

    By SGB sports on 31/05/2012
    Aqua Sphere has been awarded the coveted Best on Test rosette by 220 Triathlon magazine for its Vista Lady goggles Winning the same accolade last year for its Kayenne goggle, Aqua Sphere has again won top marks in this independent test.    
  • Zoggs enters partnership with David Lloyd Leisure

    By SGB sports on 30/05/2012
    Swimwear brand Zoggs has announced that it has become the National Swimming Partner of David Lloyd Leisure Zoggs will be the sole supplier of poolside and swim teaching equipment in all 90 David Lloyd Leisure clubs in the UK and Europe, with the Zoggs brand further displayed poolside on swim caps, lifeguard and swim coach uniforms. Zoggs and David Lloyd Leisure will […]
  • Primal Lifestyle presents Barefoot Connections Conference

    By SGB sports on 29/05/2012
    Primal Lifestyle, official UK distributor and retailer of Vibram Fivefingers, has announced the first ever Barefoot Connections Conference to be held on the 30 June 2012 at the Natural History Museum, London The day will start with an optional barefoot 5K run starting & finishing in the main hall of the Natural History Museum and will be followed by a series […]
  • Skechers enter minimalist running sector

    By SGB sports on 23/05/2012
    Skechers has entered the lightweight/minimalist running shoe category with its latest running product, Skechers GOrun The GOrun is a minimalistic barefoot running shoe, weighing just 6.9oz (Women’s is just 4.9oz). Skechers GOrun features a 4mm heel drop and a Mid Foot Strike, as well as GO impulse sensors, which detect and sense the ground you are running on, giving you the ultimate barefoot running experience. The shoe is endorsed byElite Marathon […]
  • becomes official retail partner to Grass Roots Football Show

    By SGB sports on 22/05/2012
    The Grass Roots Football Show have today announced a major partnership with leading online sports retailer, the official online store to Premier League Champions Manchester City as well as to Manchester United, Chelsea, Barcelona and Real Madrid, have signed an agreement to become the first ever headline retail partner for Europe’s biggest grass roots football show. The agreement […]