• OPRO to supply mouthguards at Rugby World Cup

    By SGB sports on 16/09/2015
    OPRO recently announced that they will be supplying mouth-guards to a number of  the national teams during the Rugby World Cup 2015. With the recent changes to official RWC rules, manufacturer logos can now be shown on mouthguards so keep your eyes peeled for a number of OPRO mouthguards on the pitch! The following nations will receive mouth-guards during the […]
  • England Sevens Stars Raise the Roof at Twickenham Stadium to Unveil New Strip

    By SGB sports on 19/04/2012
    England Sevens star, Chris Cracknell and women’s captain, Michaela Staniford took to the Twickenham skies to unveil the new England kit which will feature at the final two tournaments of the HSBC Sevens World Series, Glasgow (5th and 6th May) and the Marriott London Sevens (12th and 13th May) The pair posed on the roof of the Home of England Rugby where over 100,000 […]
  • MKK kicks off rugby growth with Harlequins kit deal

    By SGB sports on 13/09/2011
    Teamwear supplier to provide kit to London’s only Engage Super League club as it looks to grow rugby presence MKK Sports has signed a deal to become the new kit supplier to rugby league outfit Harlequins, saying the deal sets it on the path to becoming a leading name in rugby. The two-year deal will see MKK supply training and […]
  • Gloucester Rugby to wear CW-X

    By SGB sports on 13/09/2011
    Rugby union outfit to wear CW-X garments for support and recovery CW-X Conditioning Wear and Gloucester RFC have signed an agreement that will see the performance sportswear brand become official support and recovery partner of the club. In conjunction with its distributor Big Bear sports, CW-X Conditioning Wear said it will provide products to be worn in training to protect, […]
  • Samurai takes coaching into 21st Century

    By SGB sports on 22/08/2011
    Sportswear brand to handle new smartphone app designed to improve rugby coaching and analysis Samurai Sportswear is to be the UK distributor for a new software tool designed to improve rugby coaching analysis. The iCoach Rugby app can be downloaded onto smartphones and tablet PCs and provide an analysis tool that allows data to be entered during training or a […]
  • Rugby ‘riding recession’

    By SGB sports on 28/06/2011
    Opportunity for ‘brave retailers’ to cash-in with official licensed merchandise Official licensed rugby products are riding the recession due to the more affluent nature of the sport’s supporters, providing independent retailers with the opportunity to cash-in according to the Rugby Football Union’s (RFU’s) head of retail. Andy Ward (pictured) said rugby is lucky in that its supporters tend to be […]
  • KooGa available on Equipio

    By SGB sports on 03/06/2011
    Rugby brand signs up to work with sports equipment marketplace KooGa Rugby is to start working with online sports equipment marketplace Equipio as a retailer partner. Equipio is a website designed to allow people to share their favourite sports gear with their friends and athletes like them, comment on the latest products and find the best place to buy from. […]
  • Game Guard streamlines packaging

    By SGB sports on 23/05/2011
    Fix-a-form used to eliminate excess packaging from gumshield range Label maker Denny Bros has teamed up with Paul Norman Plastics to reduce the packaging used in its products by introducing a fix-a-form to the container. The Game Guard gumshield product range, part of the Paul Norman Plastics business, now features an eight-page, resealable fix-a-form which includes usage, fitting and care […]
  • Intersport goes on awareness drive

    By SGB sports on 22/03/2011
    Buying group to place prominent perimeter signage at key sports events to raise awareness of the brand Intersport has taken out sponsorship of perimeter signs at rugby league and cricket events over the coming year in order to grow awareness of the brand. Cricket events where Intersport signage will be seen include Twenty20 cup matches, the Pro 40 championship, England […]
  • CPLG extends RFU licensing deal

    By SGB sports on 03/02/2011
    Sports licensing firm extends deal with RFU until 2015 World Cup; sees ‘significant commercial opportunities’ for the England Rugby brand CPLG Sports has extended its representation agreement with the Rugby Football Union (RFU) until after the 2015 Rugby World Cup, which will be held in England. RFU is the governing body for rugby union in England. CPLG Sports has worked […]