• ASICS set to supply Team Sky

    By SGB sports on 19/01/2016
    ASICS with a long history of science and innovation that will fit seamlessly with the ethos of Team Sky. Team Sky is always looking for an edge in performance and ASICS will provide the GT-2000 4 lightweight running shoes, to add another layer of expertise to their team.  The product will be  worn on the podium, as well as for […]
  • The 2016 Running Awards: Voting open

    By SGB sports on 24/09/2015
    The 2016 Running Awards launched on Monday afternoon with the opening of nominations for the running industry’s favourites. The organisers have reported an overwhelming response to the new responsive website and the voting so far. The date of the 2016 awards ceremony has also been confirmed as Friday 22nd April 2016. The Running Awards was established in 2014 and is […]
  • Introducing Xtenex Elastic Laces

    By SGB sports on 01/05/2015
    A growing number of athletes are switching to Xtenex Elastic Laces to achieve extra comfort and support while running short distances, Marathons and Ultra Running. The patented knot design allows the runner to adjust the tension at each section of the lacing system and maintain those comfort settings at all times. This means that on every forward stride taken there […]
  • Skechers’ Meb wins 2014 Boston Marathon

    By SGB sports on 23/04/2014
    The Skechers Performance Division athlete and Olympic medallist Meb has celebrated winning the men’s 2014 Boston Marathon. Wearing the new Skechers GOmeb Speed 3 shoes, Meb broke his personal record with a time of 2:08:37, and is the first American male to win the Boston Marathon since 1983, and the first American since 1985. “A year ago I decided I […]
  • Asics win best brand in inaugural Running Fitness Awards

    By SGB sports on 03/10/2012
    Asics has been named the best overall brand in the Running Fitness Awards 2012 The awards, created by one of the country’s leading running magazines, give recognition to the best products, shoes, apparel and gadgets that target runners. The award winners were selected from a shortlist of nominations which were tried, tested, reviewed and rated by the Running fitness editorial […]
  • Asics 33 Collection voted best new entry into the ‘Natural Running’ category

    By SGB sports on 08/06/2012
    The launch of the Asics 33 collection has entered the top 3 in the ‘natural running’ category in Germany according to latest NPD data, reporting over the first quarter of 2012 Asics’ new natural running collection has grown rapidly to reach this position in Europe’s largest natural running market within six months of launch. The latest research shows the ‘natural […]
  • Primal Lifestyle presents Barefoot Connections Conference

    By SGB sports on 29/05/2012
    Primal Lifestyle, official UK distributor and retailer of Vibram Fivefingers, has announced the first ever Barefoot Connections Conference to be held on the 30 June 2012 at the Natural History Museum, London The day will start with an optional barefoot 5K run starting & finishing in the main hall of the Natural History Museum and will be followed by a series […]
  • Skechers enter minimalist running sector

    By SGB sports on 23/05/2012
    Skechers has entered the lightweight/minimalist running shoe category with its latest running product, Skechers GOrun The GOrun is a minimalistic barefoot running shoe, weighing just 6.9oz (Women’s is just 4.9oz). Skechers GOrun features a 4mm heel drop and a Mid Foot Strike, as well as GO impulse sensors, which detect and sense the ground you are running on, giving you the ultimate barefoot running experience. The shoe is endorsed byElite Marathon […]
  • Asics Gel Landreth 7 is named best shoe in the Runner’s World PB Awards

    By SGB sports on 03/05/2012
    Asics has announced that the Gel Landreth 7 has been awarded the Personal Best: Best Shoe award for 2012. Readers of voted for the award  In the fifth annual Runner’s World Personal Best Awards, the shortlist was chosen by an expert panel, including editors that selected eight of the most popular shoes on the market. The final winner was chosen by […]
  • Asics to open flagship stores in Spain

    By SGB sports on 28/04/2012
    Asics will unveil two new state-of-the-art stores in Barcelona and Madrid featuring running laboratories Asics will offer consumers a high performance running experience with new state-of-the-art stores opening in Spain’s two largest cities. Each store will feature high-tech running laboratories, the Asics Foot ID service and an Asics running club. The Barcelona store, set over 473m2 will be located at […]