• ASICS GT-2160 named best shoe

    By SGB sports on 25/11/2011
    Runner’s World Magazine, has awarded the ASICS GT-2160 the 2011 International “Editor’s Choice” award Runner’s World Magazine awards one shoe style each year the prestigious International “Editor’s Choice” award.  The publication pointed to the GT-2160’s “rock-steady stability features, foot-hugging fit and plush cushioning” as the primary reasons for winning the award. The shoe was selected by a panel of International […]
  • Asics looks for face of AYAMi

    By SGB sports on 15/09/2011
    Running brand hunts for face of new female range Asics is to hold a live casting competition at this Sunday’s (September 18) Great North Run to find the face of its AYAMi female apparel range. Female runners in the event that sign up to take part will have their picture taken on the course and entered into the European-wide competition. […]
  • Ronhill/Hilly appoint joint tech rep

    By SGB sports on 14/09/2011
    Running brands appoint former athlete as joint tech rep Ronhill and Hilly have appointed Laura Finucane as their first joint technical representative. Finucane is a former international athlete who will work with the sales teams of both brands by offering product training and retail support. Graham Richards, Ronhill and Hilly’s brand director, said: “I am delighted to have Laura on […]
  • Ashmei’s turn to take run at UK market

    By SGB sports on 01/09/2011
    Running brand to offer “ultimate performance” with limited collection Running clothing brand Ashmei is launching into the UK in a move it said will provide the market with ‘the best running gear’. Ashmei is the sister company to Blue Associates, which has been designing high-performance clothing for a large number of blue chip brands since 1997. Stuart Brooke, the founder […]
  • Buff sets sights on sport market

    By SGB sports on 31/08/2011
    Headwear specialist prepares for assault on UK sports market with fourth apparel collection Multifunction headwear specialist Buff is setting its sights on the UK sport market with its latest line of apparel. 2012 will see Buff launch its fourth collection of apparel, which has been advanced to suit athletes and adventurers partaking in different types of activity. The 2012 collection […]
  • Asics sponsors athletics coverage

    By SGB sports on 31/08/2011
    Running brand sponsors TV coverage of IAAF World Athletics Championships Asics is sponsoring Channel 4’s coverage of the IAAF World Athletics Championships currently taking place in Daegu, Korea.  Asics is providing idents and break bumpers for the broadcaster’s coverage of athletics event. Channel 4 will show 60 hours of live action from Daegu along with six hours of highlights which […]
  • Adidas enters barefoot market

    By SGB sports on 25/08/2011
    Sports brand launches debut barefoot shoe in US Adidas has unveiled its debut barefoot training shoe, the Adipure Trainer. The barefoot shoe is to launch in the US in November and is said to be part of an Adidas strategy to expand into the North American barefoot market, which is dominated by rival Nike. In a report from the Associated Press, […]
  • New Balance reshuffles in UK

    By SGB sports on 17/08/2011
    Country manager to become general manager with immediate effect New Balance UK and Ireland country manager Mark Ward has been given the title of general manager for the UK and Ireland to represent his growing remit. The promotion is a reflection of the additional responsibility for UK and Ireland subsidiary operations he has taken on in addition to his role […]
  • Asics trials Running Couriers

    By SGB sports on 15/08/2011
    Running brand joins forces with taxi firm to offer unique courier service until August 19 Asics and Addison Lee, a leading taxi and courier service in London, have joined forces on a unique delivery service using athletes to deliver small packages and parcels around the capital. The Running Courier service is available until August 19 and will see trained athletes […]
  • Merrell reports barefoot progress

    By SGB sports on 29/07/2011
    One million pairs shipped to US in first season and new developments in barefoot market driving growth Footwear brand Merrell said it has seen strong growth in its barefoot collection, and will continue to develop its range to meet the needs of the market. Speaking at outdoor industry tradeshow OutDoor last month, UK marketing manager Jonathan Pennington said it is […]