Columbia, the flagship brand of Columbia Sportswear Company, has been creating innovative outdoor products for enthusiasts since 1938. The partnership with Manchester United is indicative of the demand for Columbia’s high-quality and innovative outdoor gear.
Manchester United Group managing director Richard Arnold commented: “Manchester United is proud to be partnering with Columbia Sportswear to bring our fans a new and exciting range of club branded products. Like Manchester United, Columbia is steeped in history and has a reputation for creating innovative premium products. Available in over 100 countries, Columbia enjoys an international reach that matches that of the Club.”
Senior vice president of Columbia Merchandising and Design Joe Boyle added: “We are excited by the opportunity to unite the pinnacle franchise in sport with the global leader in the outdoor industry. Manchester United and Columbia share a commitment to performance and innovation. Together, we will deliver to Manchester United fans around the world an attractive line of outerwear featuring Columbia’s most advanced proprietary technologies.”
Columbia will unveil the dual branded line of outerwear, available to consumers in autumn 2016.