CPLG extends RFU licensing deal

Sports licensing firm extends deal with RFU until 2015 World Cup; sees ‘significant commercial opportunities’ for the England Rugby brand

CPLG Sports has extended its representation agreement with the Rugby Football Union (RFU) until after the 2015 Rugby World Cup, which will be held in England.

RFU is the governing body for rugby union in England. CPLG Sports has worked with the RFU since 1998 to grow the England Rugby brand with a ‘robust and ever-growing licensing programme’. It said over 100 licensees are now associated with the brand, including: Build-A-Bear Workshops, which offer make-your-own teddy bears; Pyramid Posters, covering posters, prints and badges; Bafiz, for footwear; In The Paper, for personalised photographic prints; Home Win, which offers a retro range of gifts and souvenirs; Elisabeth the Chef, to produce branded celebration cakes; and Arbro, for watches.

CPLG Sport’s Tom Roe said: “England Rugby is a huge brand and with the Rugby World Cup taking place later this year in New Zealand, not to mention the subsequent tournament in 2015 being held on English soil, interest has never been higher.

“There are significant commercial opportunities around the brand in the coming years and we already have a strong platform to build on.”

Paul Vaughan, RFU business operations director, said: “We look for innovation and ideas that are commercially successful and in line with our brand and core values. 

“CPLG Sport has delivered strongly to this brief and have helped to develop a strong and wide ranging England Rugby licensing programme.”