Dane joins Hi-Tec in Quest for Ultimate Badminton Shoe

Hi-Tec Sports have signed a new contract securing the exceptional talents of Europe’s number 2 Men’s Singles Player Kenneth Jonassen who made his debut with Hi-Tec at the recent Copenhagen Masters Tournament.

Jonassen has joined Hi-Tec specifically with the ambition of developing innovations in the world of Badminton footwear and commented: “It’s really exciting that a large shoe company is showing interest in Badminton. For far too long sponsorship in the sport has been limited to racket and shuttlecock manufacturers. I am personally looking forward to the opportunity to develop together with Hi-Tec a shoe that is equal to the challenge of providing the support, cushioning and fit that elite badminton players demand”

Hi-Tec have agreed a 3-year contract with Jonassen who will also be using Pro-Kennex rackets, all be aiming at the Olympics in Beijing in 2008.

For Hi-Tec the high profile of Badminton in Denmark and major Asian markets like China and Korea will be a springboard to the further growth of the brand around the world.