Darts champ signs with Target

‘Jackpot’ signs with Target Darts; signing coincides with launch of new catalogue

PDC World Champion Adrian Lewis has signed with Target Darts, putting pen to paper on an exclusive three-year deal with the manufacturer.

The Adrian ‘Jackpot’ Lewis signature darts range appears as part of the new Target Darts catalogue, which also includes additional products like the new barrel designs to the Storm and Precision ranges along with new accessories.

The Target Darts 2012 catalogue can be viewed online here.

Lewis said: “It is a great move for me as the company make the best darts in the business. To stay at the top, I need the finest equipment to hand, and that is exactly what I will get with Target Darts.”

Target Darts said its ‘ongoing commitment to a variety of community-based initiatives’ attracted Lewis to the company.

The World Champion, nicknamed ‘Jackpot’, said: “I have enjoyed great success, but I am a working-class lad from Stoke-on-Trent at heart, and I will never forget my roots.

“As a World Champion, I understand that I am in a privileged position and I am keen to use that position to help others. I will clearly get that opportunity with Target Darts, which is very appealing. That ultimately made my decision to sign with the company a very straightforward one”.

Target Darts managing director Garry Plummer said: “Adrian is a phenomenal player, and a vibrant personality, who fits in with our vision of excellence and innovation.

“He is also someone who can help us with our important charitable and community-based work. We have without doubt acquired a champion player, who shares our passion and ambition to be the best in the game.

“Adrian is one of the hottest properties in the darts world, and his signature sends out a very positive message regarding our standing in the professional game. It also gives the quality of our products a huge seal of approval.

“It is a great honour that the World Champion would choose to sign with us, and the next three years promises to be an exciting time for both Target Darts and Adrian Lewis.”