Game Guard streamlines packaging

Fix-a-form used to eliminate excess packaging from gumshield range

Label maker Denny Bros has teamed up with Paul Norman Plastics to reduce the packaging used in its products by introducing a fix-a-form to the container.

The Game Guard gumshield product range, part of the Paul Norman Plastics business, now features an eight-page, resealable fix-a-form which includes usage, fitting and care instructions, as opposed to a traditional cardboard backing.

A Denny Bros spokesperson said: “We wanted to improve our product offering with a new eco-friendly case without cardboard backings or plastic blister packs to throw away and improved fitting instructions, so we replaced the hand-folded instruction and usage leaflet and separate pack label with a fix-a-form that does both jobs in one.

“The base label information is printed on the front of the fix-a-form and all the instructions are neatly contained within the booklet.”

The initial order of 100,000 fix-a-forms has now been applied to Game Guard gumshield containers, and Paul Norman Plastics is said to be considering introducing fix-a-forms to its other ranges.