Garmin International Inc. has reported new data that demonstrates it’s position in the wearables market. The company specialises in the design and manufacturing of unique and useful wearables for active lifestyles.
Garmin was an early mover and pioneer in the wearables market when it introduced the Forerunner 201 in 2003 – its first GPS enabled wearable targeting the running market. Since then, Garmin has shipped more than 20 million wearable devices. The Garmin wearables strategy is centred on purpose-built devices for consumers who want to measure and enhance their active lifestyle pursuits, whether it’s running, cycling, swimming, golfing, walking, or simply being more active.
Nearly 11 years ago, the Garmin Connect™ online community was formed which recognized the value in storing, tracking, analysing, and sharing of fitness and other data that its customers collect. Today, Garmin Connect has over 15 million user accounts, with 5 million new users joining in 2015 alone. Garmin Connect enhances motivation by enabling users to compete with family and friends who also live active lifestyles, and offers insights to individual users to help them reach health and wellness goals and recognize accomplishments. The Garmin Connect community is supported by a powerful ecosystem of partners like Nike, Strava, MyFitnessPal and MapMyFitness enabling customers to experience fully the data they collect on their wearable within the community of their choice.
The most recent – and fastest growing – pillar of the Garmin wearables strategy is its Connect IQ™ Application Store, which was established less than two years ago. Since then users have downloaded over 10 million Connect IQ apps – all of which are free. Connect IQ users on average download approximately 10 apps per device.
For decades, Garmin has pioneered new GPS navigation and wireless devices and applications that are designed for people who live an active lifestyle. Garmin serves five primary business units, including automotive, aviation, fitness, marine, and outdoor recreation.