HEAD recently announced that they will once again be the technical sponsor of the World Padel Tour. The Austrian company and the competition that gathers this sport’s best international players have signed an agreement for three more seasons, for a total of six seasons up to 2018.
“This agreement is very important for us, given that the success of our ball is in part linked to the image that is projected from the World Padel Tour,” says Christian Reuter, Key Account Manager Head Europe. “As a leading global racket sports brand, we know how important it is to be present at the most important events. These events are a showcase for our players as well as for our products, whether shoes, clothing, racket or, in this case, balls.”
According to Javier Porras, Director General of the World Padel Tour: “The HEAD official ball is a key product in the competition and not only is it highly valued by professional players, but also by all the amateurs who regularly practice this sport.” He also added: “Our assessment of these three years is very positive. I believe that HEAD is doing a very important job in the world of padel, supporting it with its credibility and strength as a leading brand in racket sports at the global level, and specifically in the WPT professional circuit. Head’s presence gives us a warranty seal.”
In the course of this year, we have already witnessed remarkable changes. As pointed out by Javier Porras: “During this season, we have improved the circuit’s image considerably and have worked to create an increasingly more professional circuit, which has enabled us to make a noteworthy qualitative leap.” He also added: “The growth in turnout at championships in each meeting on the calendar, the massive following of the competition via Live Streaming, and the increase of followers on social network prove the success of a circuit that is constantly growing.”