Helly Hansen joins STAG

Apparel brand becomes supplier to buying group members

Apparel brand Helly Hansen has joined the STAG buying group as a supplier, and will offer members preferential terms.

STAG said the Norwegian business’s outerwear, base layers, sportswear and footwear for winter, outdoor and water sports are sold in more than 40 countries.

Helly Hansen will also become a supplier to Freedom, STAG’s sister buying group for the outdoor market.

Ricky Chandler, STAG director, said: “Many STAG and Freedom members will benefit from our agreement with Helly Hansen.  We are very much looking forward to developing our business with Helly Hansen in the coming years via the group in the UK and ROI.  A strong marketing and sales initiative has been put in place to achieve this.”

David Wiley, UK sales director at Helly Hansen says, said: “The UK and Republic of Ireland markets are incredibly competitive, and it’s crucial for Helly Hansen to recognise that we need to be building even stronger relationships with independents that deal directly with our target consumers. 

“Linking with STAG and Freedom buying group members means we can drive forward our initiatives to communicate with and meet the needs of consumers that live, work and play in the harshest environments.”