High5 for IRONMAN: New Sports Nutrition Partnership

IRONMAN and IRONMAN 70.3 competitors at seven races in Europe will now benefit from High5’s advanced sports nutrition range on course.

Wendy Lee general manager said: “High5 is a perfect match for Ironman races. We have been leading the way in endurance sports performance with our scientifically developed products. Independent research has also shown athletes can go substantially faster and further following our Advanced Nutrition Guides.”

Thomas Dieckhoff ceo Ironman Europe, Middle East and Africa added: “We are proud to cooperate with High5 as a successful and experienced partner on sports nutrition at selected races throughout Europe. Our athletes demand and deserve only the highest quality products.”

High5’s award winning EnergySource will be the on course sports drink. The advanced 2:1 Fructose carbohydrate mix with key electrolytes means athletes can consume up to 90g carbohydrate energy per hour and stay well hydrated throughout.

The multi-year partnership covers IRONMAN 70.3 Vichy, IRONMAN 70.3 Luxembourg, KMD IRONMAN 70.3 Kronborg, KMD IRONMAN 70.3 Aarhus, IRONMAN Vichy, IRONMAN Maastricht-Limburg and KMD IRONMAN Copenhagen.

To mark the partnership, High5 are giving away entries to each race. For more details and to enter visit www.highfive.co.uk/ironman-competition.