Intersport goes on awareness drive

Buying group to place prominent perimeter signage at key sports events to raise awareness of the brand

Intersport has taken out sponsorship of perimeter signs at rugby league and cricket events over the coming year in order to grow awareness of the brand.

Cricket events where Intersport signage will be seen include Twenty20 cup matches, the Pro 40 championship, England international test and one-day cricket matches.

England rugby internationals and Super League matches will also feature the Intersport signs.

Intersport said this will see it receive coverage on broadcasts by the BBC, Sky and Channel 5.

It already has sponsorship deals in place for the netball and squash national championships.

“This is part of the programme of sponsorship raising brand awareness for key sports,” an Intersport spokesperson said.

The Intersport Q4 2011 show takes place next week in Solihull, March  30-31.