ISPO Beijing extended

ISPO Beijing, formerly ISPO China, to run for four days in 2012

ISPO Beijing, formerly ISPO China, will run for four days in 2012 in response to requests from the industry.

Organiser Messe München said exhibitors as well as visitors had requested an extra day at the show as ‘three event days often made it impossible to attend all meetings, resulting in not being able to speak with all important customers as required’.

The extended running time will also allow tradeshow participants to attend show conferences, forums and seminars, Messe München said.

Klaus Dittrich, chairman and CEO of Messe München, said: “We are pleased to fulfil the demands of the industry by increasing the running time of ISPO Beijing, to allow for the time required for negotiations, meetings and conference visits.

“These demands clearly show the importance of ISPO Beijing as the leading sports business platform for the Asia-Pacific region. We continue to work on new concepts to further develop this position.”

 ISPO Beijing 2012 will run from February 22-25, 2012 at the China National Convention Center, Beijing.