James ‘Wades’ in with Unicorn

James Wade - UnicornJames Wade has agreed a new long-term deal with Unicorn which will see the partnership between the sport’s top left-hander and the world’s leading darts company reach the 15-year mark.

“I have been very proud to represent Unicorn for many, many years and look forward to our successful partnership continuing,” the World No.6 said. “Unicorn has provided me with superb darts to do my job. Now it is up to me to repay them with more big TV titles,” he added.

“The dream of being World Champion with Unicorn drives me on. I have a big year coming up. Losing badly to Gary Anderson in quarter-finals of the World Championship was a huge disappointment, because I simply didn’t turn up for the biggest match of the year.”

Unicorn managing director Edward Lowy said: “We are delighted to extend our association with James for another three years. Our culture at Unicorn is to build enduring relationships with all our players and to offer them the best possible support. It is vital they know that we are there with them when they toe the oche in the outrageously competitive world of the PDC. We strive to make Unicorn the constant quality partner, in terms of support and equipment, that they can rely on.”

Lowy added: “We are now into our second decade working with James and know it is only a matter of time before he adds to his incredible haul of seven ‘Majors’.”

Photo credit: Courtesy Lawrence Lustig / PDC