Johanna Konta signs new sponsorship deal with ASICS

MELBOURNE, AUSTRALIA - JANUARY 25: Johanna Konta of Great Britain plays a forehand in her fourth round match against Ekaterina Makarova of Russia during day eight of the 2016 Australian Open at Melbourne Park on January 25, 2016 in Melbourne, Australia. (Photo by Quinn Rooney/Getty Images)

ASICS has announced that Britain’s no.1 ranked female tennis player, Johanna Konta, has re-signed her footwear and apparel sponsorship deal with the true sport performance brand.

Commenting on the partnership, Johanna Konta said: “I am extremely excited to re-sign with ASICS as I look to continue to develop in 2016. Last year I kept working hard on my tennis which gave me some great opportunities and experience. That combined with a good off-season and a positive start to the season in Australia has me excited for what 2016 holds. The support and knowledge of ASICS will further help me to realise my dreams and I’m excited to continue to represent the brand”.

Having worked with Johanna Konta for two seasons ASICS will continue to bring its performance technology to the partnership, providing Konta with the latest technical footwear and apparel across a variety of surfaces. Konta will also be seen in the ASICS training range and wear the lifestyle collection, ASICS Tiger and Onitsuka Tiger, off court.

Alistair Cameron, executive officer of ASICS Corporation, commented: “It’s been an incredible start to the year for Johanna and we’re very proud to continue to support her on this journey by providing the latest technical footwear and apparel. As the number one tennis brand in Europe it’s important that we continue to work with players of Johanna’s considerable talents in order to further build the ASICS tennis brand. Congratulations on her performance in Australia and we look forward to an exciting 2016 for both Johanna and ASICS tennis.”