Kinetica Sports launches on-the-go protein bar

Sports nutrition specialists Kinetica Sports have unveiled a new healthy protein bar to complement their established range. The Protein Deluxe is a high protein, low sugar (2.3g) bar available in two flavours; Cookies & Cream and Chocolate Brownie

Building on R&D capabilities, this bar aims to offer a balance between high protein content, quality texture and superior taste. Protein Deluxe is a nutritious and convenient snacking option directed at consumers looking for a low sugar, high protein fix to support their diet and training. A recent independent consumer survey by Kinetica revealed that more than 40% of respondents consume protein bars as a means of convenience. What’s more, IRi values the burgeoning sports bar market at £10.9m with sales up 28.5% (The Grocer, 26 Sept 2015).

Paul Donegan, managing director at Kinetica Sports says: “High Protein snacks are challenging the more traditional convenience purchases and we are thrilled to be introducing Protein Deluxe to our range of bars. This delicious and convenient bar is an effective way to incorporate high protein and low sugar into the diet as a healthy alternative – whether it’s inbetween workouts, in the office or on-the-go. The two new flavours are perfect for those looking for a quality indulgent treat without the guilt.”