Kitbag.com becomes official retail partner to Grass Roots Football Show

The Grass Roots Football Show have today announced a major partnership with leading online sports retailer Kitbag.com

Kitbag.com, the official online store to Premier League Champions Manchester City as well as to Manchester United, Chelsea, Barcelona and Real Madrid, have signed an agreement to become the first ever headline retail partner for Europe’s biggest grass roots football show.

The agreement includes naming rights to the showcase arena at the event which takes place at the NEC in Birmingham from the 25th-27th May.

Kitbag.com will be selling a full range of football equipment, boots and balls from the biggest brands in the game in the specially designed retail zone.

Ed Boardman, Commercial Director of Kitbag.com, said; “Kitbag.com are delighted to be the first ever retail partner of The Grass Roots Football Show.

“The Show has grown and grown in the last few years and the vision for the future of the event is very exciting and something we are very keen to be a part of.  This is a fantastic opportunity for Kitbag.com to engage with a key target audience.

“We look forward to seeing all of the football family at the seminars and coaching master classes in the Kitbag.com arena and we will have a wide range of products available in the retail zone.”

Joanna Burns, Director of The Grass Roots Football Show, said; “Following the feedback from our visitors at last year’s show it was vital for us to secure a major retail partner.

“The partnership with Kitbag.com is a significant signal of our intent to keep improving The Grass Roots Football Show by listening to the people that matter and creating partnerships with high quality brands that we know will deliver for our audience.”