London fight zone launches at Lillywhites

Last week saw the official launch of London Fight Zone on the top floor of legendary sports retailer Lillywhites at London’s Piccadilly Circus

Iconic imagery of Muhammad Ali and Henry Cooper has been teamed with red brick walls and dumbbell clothing racks to create an old school boxing club feel – much appreciated by launch event guests ex-boxers Joe Calzaghe, and Cathy Brown, current world light-heavyweight champion Nathan Cleverly and MMA star Tom Watson. Attendees at the launch were treated to a Q&A session with the fighters as well as MC Steve Bunce regaling those present with memories and tales of the original Lonsdale store on Carnaby Street in the 1960’s.

London Fight Zone provides boxers and mixed martial arts fans the ultimate fight store proposition. All the training gear, apparel, footwear and equipment needs are met for every style of fighter at every level from beginner to pro.

London Fight Zone will also appeal to general fitness fans and gym-goers keen to be kitted out in credible fight kit and clothing.