3rd May 2016 – Lucozade Sport, the UK’s number one sports drink, is celebrating its contract renewal as the official sports drink partner of the Virgin Money London Marathon. The three year deal will take the partnership up to and including the 2019 event.
The deal will see continued exposure for Lucozade Sport as the official partner across all its sports performance products, including Lucozade Sport, Lucozade Sport Lite and Lucozade Sport Elite ranges.
Hugh Brasher, Race Director at Virgin Money London Marathon, said of the partnership, “We are delighted that Lucozade Sport will continue to be a partner of the Virgin Money London Marathon. The event’s official sports drink has become an integral part of the race .”
James Young, Head of Sponsorship for Lucozade Sport, added to the announcement, “Being a partner of the Virgin Money London Marathon is a fantastic privilege and we are delighted to announce that we will continue our relationship with the UK’s most iconic running race. The marathon saw record number of place requests for the 2016 race and continues to show growth and hype that stretches from the capital, right across the world. Providing the fuel and hydration for runners taking on the challenge of running a marathon is the perfect role for Lucozade Sport.”
The announcement comes two weeks after Lucozade Sport revealed its latest ambassador, Harry Kane, in a Summer of Movement campaign with Fitbit.