Match Stars aim to conquer the Americas

Pattni Imaginations, the company behind the new Match Stars range of football action figures, has announced details of a new international distribution agreement that will see the figures launched across Latin America

Match Stars are realistic figures that are fully pose-able and have movable head, shoulders, arms, elbows, wrists, waist, legs, knees and ankles, as well as a unique spring-loaded kicking action. Agreements have been signed with some of the biggest names in world football – with Match Stars lines set to appear in the official kits of Arsenal FC, Chelsea FC, Liverpool FC, Manchester United and FC Barcelona. 

The new agreement will see the Manchester United and FC Barcelona lines launched in Mexico initially, after Pattni signed a deal with Funky Toys – a top Mexican distributor with connections to giant retail chain Walmart as well as a host of other big outlets. The Mexican market will then be followed by distribution across the rest of Latin America, whilst there is also potential for the range to extend into the US.

Football is huge across Mexico and Latin America and both Manchester United and FC Barcelona are incredibly popular there; Manchester United forward Chicharito is a Mexican international and a massive star across the region and the team also boasts South American heroes such as Anderson and Antonio Valencia. FC Barcelona are also widely supported thanks to the area’s Spanish heritage, coupled with the presence of local legends such as Messi and Daniel Alves in the team. 

“This is a massive new deal for us,” says Pattni Imaginations MD Mayur Pattni. “We have already established significant interest in Match Stars in the UK, so international expansion was the next step and to have secured this agreement in a part of the world that’s absolutely football-crazy is a significant achievement and a sign of things to come!”