Maxiuscle is being relaunched this month, with England rugby player Maro Itoje becoming the lead athlete for the brand’s new range of raw ingredient protein powders. Maximuscle will run alongside the MaxiNutrition brand, better catering for the brands’ products and audiences.
Maro joins a strong Maximuscle team including fellow England rugby stars Chris Robshaw and Anthony Watson, Wales’ winger George North, plus Aviva Premiership teams Northampton Saints and Harlequins – both of whom recently signed contract extensions with the supplement brand – which continues to demonstrate its sports nutrition expertise in the rugby sphere.
Following a defining season, Maro Itoje’s signature also marks the unveiling of Maximuscle, the brand’s new range of raw ingredient protein powders including Whey Protein Isolate, Whey Protein Concentrate, BCAAs, Micellar Casine and Creatine Monohydrate. Maximuscle prides itself on the fact that all its products are 100% batch tested and Informed-Sport accredited.
Maro Itoje, Maximuscle’s newest athlete, said: “I am young and determined to succeed. My aim is to constantly look to improve all areas of my game through a combination of a strong training programme and premium nutrition and go from strength to strength. I’m confident I have the strongest team behind me and I’m delighted Maximuscle will be a part of that, providing me with market leading, innovative products and expert knowledge that can help me achieve my goals.”
Craig Percival, Nutrition Category Marketing Director, Maximuscle, said: “Maro fits in perfectly with our brand – like us, he is excelling in his field and we are delighted to have Maro front the new Maximuscle range. He is the ultimate athlete, with the perfect combination of strength and skill, and we believe our new products and nutritional knowledge can help take his game to the next level.”
Maximuscle’s new range of raw ingredient protein powders are available for pre-order from 10th October 2016 at www.maximuscle.com. Visit the website for more information and to sign up for special offers, training tips and much more.