Leading international ball manufacturer Molten Sports has secured the naming rights to the prestigious BBL and WBBL Play-Off Finals, taking place at The O2 on Sunday 8 May.
Molten UK & Ireland marketing manager Jessica Newland is delighted to be attaching Molten’s name to the showpiece event and enthused: “Molten Sports is very proud to have the naming rights for the 2016 BBL and WBBL Play-Off Finals. At a time when British Basketball is increasing in both popularity and media coverage, we are delighted to further develop our long-standing relationship with the BBL. The O2 is a superb venue with the event drawing a record-breaking crowd last year and we are pleased that Molten will be at the forefront of this exciting season-ending showdown for both leagues.”
“We have an excellent working relationship with Molten, who are a hugely valued partner,” added BBL chief operating officer Andy Webb. “We are pleased that we have been able to further expand our collaboration with this naming rights deal. Not least, because The Molten Play-Off Finals are to be shown live on the BBC red button and via the BBC Sport website, which is great for both parties and for the sport.”