My Goodness in SD distribution deal

My Goodness Ltd signs deal with SD Marketing to distribute For Goodness Shakes range of sports recovery products into the UK running and outdoor industries

My Goodness Ltd has signed a deal with SD Marketing Ltd to distribute its range of For Goodness Shakes sports recovery products into the UK running and outdoor industries.

For Goodness Shakes is a preferred nutrition provider to the English Institute of Sport, and offers four flavoured recovery drinks, with more products planned for release throughout the year. It recently launched a line of single serve powder sachets.

My Goodness said the aim is for For Goodness Shakes to become the ‘recovery product of choice’ amongst specialist retailers in the running and outdoor sectors. SD Marketing already distributes Sportjock Sports Bras within the running and outdoor sector, which it has been doing for 14 years.

My Goodness said SD Marketing is ideally positioned to supply and support these sectors with the For Goodness Shakes products, establishing a retail base that will take advantage of the extensive retail marketing that the brand has planned for 2011.

Jeremy Martin, co-founder of My Goodness, said: “We are delighted to have appointed SD Marketing for the exclusive distribution of our best selling range to the running and outdoor sector. 

“Its success with Sportjock demonstrates their commitment to brands. With SD behind it, I’m fully expecting For Goodness Shakes to become the number one recovery brand in the sector.”

Scott Dry, director of SD Marketing, said: “We are delighted to have the opportunity to work with My Goodness for 2011 onwards.

“The brand has recognised the opportunity for user-friendly products that appeals to an audience previously alienated by overly-scientific or poor-tasting products.

“The support offered to retailers through their consumer-focused marketing activity is second to none and offers a fantastic opportunity to bring nutrition to a mainstream mass audience.”