New Balance gets Royal seal of approval

Prince Edward visits Cumbrian factory to showcase British manufacturing

HRH The Earl of Wessex visited New Balance’s Flimby factory in Cumbria at the end of May, highlighting the shoe manufacturer’s ‘commitment to domestic production’.

As part of the visit, Prince Edward was given a private tour of the factory and was presented with a pair of personalised shoes made at the factory by its four longest serving members of staff: Tom Ross, Mary Graham, Margaret Thompson and Ann Ormond, who all started in 1982, the year the factory began production, and have a combined service of 116 years between them.

Andy Okolowicz, New Balance’s Flimby factory manager, said: “His Royal Highness’ distinguished visit provided us with an inspired opportunity to place on full display factory’s highly-flexible manufacturing skills, its advanced production techniques and our own enlightened vision for the future of manufacturing here in Britain.”

Jon Ram, New Balance’s managing director in the EMEA region, added:  “New Balance has been constant in its steadfast commitment to the ideal of domestic production as we move towards the landmark of 30 years of manufacturing in Britain.

“This guiding principle continues to stand as an important and sustainable contribution, through exports across the world, to the British economy”