New Balance recently announced the signing of England Test cricketer Joe Root, the current No.1 ranked batsman in Test cricket, will join Team New Balance’s group of elite cricketers as the brand continues to establish its position in the sport around the globe.
Darren Tucker, New Balance’s Vice President for Asia-Pacific, said: “We are delighted to have signed Joe Root, one of England’s most exciting and successful young cricketers.”
Darren added: “This will enable New Balance to continue building its global reputation for high performance athletic products with the brand’s range of cricket footwear and equipment.”
The batsman, said: “I am delighted to join New Balance’s team of leading athletes and will be keen to support the brand’s global cricketing ambitions. New Balance provides top quality cricket kit and performance footwear. I am certainly looking forward to using them in matches and in training and also helping with the future development of the New Balance range at the highest levels of the game.”
Joe Root, who will be joining New Balance on a multi-year contract starting in October 2015, is England’s Vice-Captain and became the world’s leading batsman after his century at Trent Bridge which helped England regain the Ashes.